Eye movement control in reading and visual search: Effects of word frequency.

Eye movements were recorded as subjects either read text or searched through texts for a target word. In the reading task, there was a robust word frequency effect wherein readers looked longer at low-frequency words than at high-frequency words. However, there was no frequency effect in the search task. The results suggest that decisions to move the eyes during reading are made on a different basis than they are during visual search. Implications for current models of eye movement control in reading are discussed.