| Literature DB >> 32098363 |
Lindsey Smith Taillie1, Marissa G Hall2, Barry M Popkin1, Shu Wen Ng1, Nandita Murukutla3.
Abstract
Policies that require front-of-package (FoP) nutrient warnings are becoming increasingly common across the globe as a strategy to discourage excess consumption of sugary drinks and ultra-processed food. However, a better understanding of the pathway through which FoP nutrient warnings work, as well as a review of how outcomes being measured in recent studies map onto this pathway, are needed in order to inform policy on the most effective FoP label design for reducing purchases of ultra-processed foods. This scoping review describes a conceptual model for how FoP nutrient warnings affect consumer behavior, examines which of these outcomes are currently being measured, and summarizes evidence from randomized controlled experiments. Twenty-two studies which experimentally tested nutrient warnings against a control label or other labeling systems were included for full-text review. Our conceptual model includes attention; comprehension, cognitive elaboration, and message acceptance; negative affect and risk perception; behavioral intentions, and behavioral response, along with other elements such as external factors and interpersonal communications. We found that many studies focused on outcomes such as attention, comprehension, and behavioral intentions, but considerable gaps in the evidence remain, particularly for intermediary steps on the pathway to behavioral change, such as negative affect and social interactions. FoP nutrient warnings were visually attended to by consumers, easy to understand, helped consumers identify products high in nutrients of concern, and discouraged them from purchasing these products, although other labeling systems were perceived as containing more information and performed better at helping consumers rank the healthfulness of products. More research is needed to understand whether and how nutrient warnings work in the real world to discourage consumer purchases of sugary drinks and ultra-processed food.Entities:
Keywords: food labeling; food policy; front-of-package labels; obesity prevention; warning labels
Mesh:
Year: 2020 PMID: 32098363 PMCID: PMC7071470 DOI: 10.3390/nu12020569
Source DB: PubMed Journal: Nutrients ISSN: 2072-6643 Impact factor: 5.717
Figure 1Conceptual model.
Figure 2Example of a front-of-package (FoP) nutrient warning label system from Chile. In English, the labels say, “high in calories,” “high in sugars,” “high in sodium,” and “high in saturated fats,” respectively, with “Ministry of Health” noted at the bottom.
Figure 3Study selection.
Study characteristics 1.
| % 2 |
| |
|---|---|---|
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| Latin America | 55% | 12 |
| US/Canada | 32% | 7 |
| UK/Europe/Australia/New Zealand | 32% | 7 |
| Asia | 5% | 1 |
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| Online | 64% | 14 |
| Laboratory | 18% | 4 |
| Retail store | 5% | 1 |
| School | 18% | 4 |
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| Children (≤13 years) | 18% | 4 |
| Adolescents (13–18 years) | 18% | 4 |
| Adults (18+ years) | 91% | 20 |
| Children (≤13 years) | 49% (±1%) | |
| Adolescents and adults | 61% (±13%) | |
|
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| Reported educational attainment | 68% | 15 |
| Reported school type (public or private) | 18% | 4 |
| % examining education as modifier/stratifier | 14% | 3 |
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| Rectangle | 9% | 2 |
| Circle | 14% | 3 |
| Octagon | 77% | 17 |
| Triangle | 18% | 4 |
| Magnifying glass w/exclamation | 5% | 1 |
| Other | 9% | 2 |
|
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| Sugar | 91% | 20 |
| Saturated fat | 55% | 12 |
| Total fat | 14% | 3 |
| Sodium | 59% | 13 |
| Calories | 32% | 7 |
| Other | 9% | 2 |
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| Attention | 23% | 5 |
| Comprehension | 50% | 11 |
| Cognitive elaboration and message acceptance | 36% | 8 |
| Negative affect and risk perception | 18% | 4 |
| Behavioral intentions | 41% | 9 |
| Behavioral response | 23% | 5 |
| Other | 14% | 3 |
|
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| Multiple traffic light label | 59% | 13 |
| Health Star Rating | 41% | 9 |
| Guideline Daily Amount (or similar) | 32% | 7 |
| Nutri-score | 23% | 5 |
| Health warnings (graphic or text) | 23% | 5 |
| Control (no FoP label or neutral label) | 54% | 12 |
1 All studies published in English-language journals between 1 January 2014 and 1 September 2019. 2 Average of averages (what was the mean % female across the studies). 3 % may not round to 100 for categories that are not mutually exclusive (e.g., a study tests labels on a beverage and a cereal or takes place in multiple countries).
Study information: population, design, and outcomes.
| Study | Setting | Population | Design | Outcomes |
|---|---|---|---|---|
| Online | New Zealand | 2 × 3 × 2 between-group: randomized to 1 of 3 | Attitudes towards the product | |
| School | Montevideo, Uruguay | Between-person: randomized to 1 of 2 FoP labels | Behavioral intentions: children’s choice of product (images of product). | |
| Stores | Australia | Between-person: randomized to 1 of 4 FoP labels Control: Nutrition information panel | Behavior: nutrient profile of food purchases. | |
| Online | Canada | Between-person: randomized to 1 of 4 FoP labels | Elaboration and message acceptance: perceptions of whether the label is harsh enough | |
| Lab | Canada | Between person: randomized to 1 of 4 FoP labels | Behavior: purchase of beverage. | |
| Online | Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, United Kingdom, and United States | Between-person: randomized to 1 of 5 FoP labels | Comprehension: ranking of products according to nutritional quality. | |
| Online | Canada, United States, Australia, United Kingdom | Between-person: randomized to 1 of 11 FoP labels | Comprehension: identification of whether a product contained high, moderate, or low amounts of sugar or saturated fat. | |
| Online | Brazil | Between-person: randomized to 1 of 2 FoP labels | Visibility/attention: rating of visibility and attention. | |
| Schools (children) | Rio de Janeiro, Brazil | Between-person: randomized to 1 of 3 FoP labels | Comprehension: rating of product healthfulness. | |
| Online | Uruguay | Between-person: randomized to 1 of 3 FoP labels | Behavioral intentions: share of intended ultra-processed food purchases; healthfulness of intended purchases. | |
| Online | Uruguay | Between-person: randomized to 1 of 3 FoP labels | Behavioral intentions: healthfulness of intended food purchases. | |
| Lab | Canada | Between-person: randomized to 1 of 5 FoP labels | Attention: noticing the FoP warning label. | |
| Online | Singapore | Between-person: randomized to 1 of 3 FoP labels | Behavioral intentions: healthfulness of intended purchases. | |
| Online | United States | Between subjects: randomized between 1 of 4 FoP labels | Perceived message effectiveness: rating of concern about health effects of, unpleasantness of, and discouragement from drinking beverages with added sugar. | |
| Online | Brazil | Between participants: randomized to 1 of 4 | Attention: rating of label visibility. | |
| School (children) | Brazil | Between subjects: randomized to 1 of 2 FoP labels | Behavior: selection of product to consume (regular-sugar version, the slightly reduced sugar version, or the highly reduced sugar version). | |
| School | Rio de Janeiro, Rio Pomba, Brazil | Between-person: randomized to 1 of 3 FoP labels | Affect: rating of feelings when eating the product (e.g., selection of emojis with the corresponding expression). | |
| Lab | Uruguay | Between-person: randomized to 1 of 2 FoP labels | Attention: fixations on nutritional warnings | |
| Online | The Netherlands | Between-person: randomized to 1 of 5 FoP labels | Comprehension: ranking of products according to their nutritional quality | |
| Online | Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the UK, and the USA | Between-person: randomized to 1 of 5 FoP labels | Attention: rating of whether label stands out. | |
| Online | Uruguay | Between-person: randomized to 1 of 4 FoP labels | Comprehension: rating of product healthfulness. | |
| Online | Germany | Between-person: randomized to 1 of 5 FoP labels | Comprehension: ranking of products according to their nutritional quality. |
Summary of study results.
| Study | Results |
|---|---|
| Attitudes: Nutrient warnings (vs. control) had a negative effect on product preferences. | |
| Behavioral intentions: For both product types, nutrient warnings discouraged children’s choice of product more than traffic light labels did. | |
| Behavior: Compared to the control label, nutrient warnings led to healthier food purchases, | |
| Elaboration and message acceptance: Across all label conditions, at least 88% of respondents indicated the labels were “about right” or “not harsh enough.” Participants viewing the Health Star Rating were more likely to rate the symbol as not harsh enough compared with those who viewed any of the three nutrient warnings. | |
| Behavior: There was no statistically significant effect of labeling, though there was a trend for the “high sugar” nutrient warnings to reduce the likelihood to purchase a sugary drink and encourage participants to purchase drinks with less sugar. | |
| Comprehension: All labels improved the number of correct responses in the ranking task. Nutri-score elicited the largest increase in the number of correct responses, followed by the multiple traffic light label, the Health Star Rating, nutrient warnings, and the reference intakes. | |
| Comprehension: Participants who viewed the red stop sign, caution triangle and exclamation mark, red circle, or magnifying glass + exclamation mark with high-in text were more likely to correctly identify the cereal as high-in saturated fat and sugar compared to those who saw the no-FoP control, with the highest odds observed among participants who viewed the red stop sign with the text “high-in” and the caution triangle, exclamation mark, and the text “high in.” Across all designs, respondents who viewed nutrient warnings with “high in” text had greater odds of responding correctly. | |
| Visibility/attention: Compared to participants who viewed traffic light labels, participants who viewed nutrient warnings rated the labels as having higher visibility and drawing more attention. | |
| Comprehension: There was no effect of labels on 6–9-year-old children or 9–12-year-old children from public schools. For 9–12-year olds from private schools, children who viewed nutrient warnings or traffic light labels rated the products as having lower healthfulness than children who viewed the GDA. Parents who viewed nutrient warnings rated the products as having lower healthfulness than parents who viewed the GDA. There were no differences in healthfulness ratings for the traffic light condition. | |
| Behavioral intentions: Overall, there were no differences between labeling conditions for mean share of intended ultra-processed food purchases or in mean nutrient content of intended food purchases. Participants in the nutrient warning condition decreased intended purchases of sweets and desserts. | |
| Behavioral intentions: Compared to the control group, participants in both the nutrient warning condition and traffic light label condition decreased the average purchased density of calories, sugars, and saturated fats. Sodium density of purchases was also significantly decreased in the nutrient warning group compared to the control. Compared to the control group, participants in both the nutrient warning condition and traffic light label condition intended to purchase lower total amounts of calories, sugar, saturated fat, and sodium, though there were no statistically significant differences between the traffic light label and nutrient warning conditions. Compared to the control group, participants in both the nutrient warning condition and traffic light label condition purchased fewer products that were high in at least one nutrient. Compared to the control group, participants in both the nutrient warning condition and traffic light label condition spent less money on products in the categories: juice, cheese, bouillon cubes, spices, cereal bars, crackers, sweet cookies, cocoa, cream cheese, yogurt, nuts, jams, and ice creams. Participants in the traffic light label condition also decreased expenditures on oils. | |
| Attention: A higher proportion of participants noticed the nutrient warnings than did participants in other labeling conditions. | |
| Behavioral intentions: Participants in the nutrient warning and health warning label conditions purchased a lower proportion of high-in-sugar products than those in the control, but this was statistically significant only for the health warnings. There were no differences between the nutrient warning and health warning groups. | |
| Perceived message effectiveness: Warnings that included health effects were perceived as more effective than those without health effects. Nutrient warnings were perceived as more effective than those without, though the effect was not as strong as for health warnings. Perceived message effectiveness was higher for warnings that included the marker word vs. those that did not, and for those that displayed an octagon vs. a rectangle-shaped label. | |
| Attention: Participants who viewed a nutrient warning triangle with the text “a lot of” rated the labels as more visible than participants who viewed the nutrient warning octagon. | |
| Behavior: For adults and children, there was no effect of label type on selection of chocolate milk sample overall or by scenario (blind, expected, informed). For children, there was also no effect of label type on selection of grape nectar sample overall or by scenario. For adults, there was no effect on selection of grape nectar sample overall or by condition, except in the expected condition. In the expected condition, adults who were randomized to the nutrient warning condition were more likely to choose the highly reduced sugar sample (i.e., the only sample without a warning label) than were participants in the traffic light condition. | |
| Affect: Children who were randomized to the nutrient warning and traffic light label conditions used emojis associated with positive emotions less frequently than children who were randomized to the GDA condition. The nutrient warning tended to have a greater effect on emoji use than the traffic light label. For some emojis, children from public schools tended to show greater changes in emoji use in response to the nutrient warning and traffic light label. | |
| Attention: In total, 50% of the participants who were randomized to see the nutrient warning fixated their gaze on the warning for at least one product. | |
| Comprehension (objective understanding): Relative to the reference intakes, across all food categories, participants in the Nutri-score condition increased their ability to correctly rank the healthfulness of products the most compared to the no-label control condition. Participants in the nutrient warning and traffic light label conditions increased their ability to correctly rank cakes. | |
| Attention: When asked to rate whether a label “did not stand out”, participants rated reference intakes the highest, followed by nutrient warning and Health Star Ratings. Nutri-score scored the lowest for not standing out. | |
| Comprehension: The nutrient warnings had the greatest impact on perceptions of healthfulness and reduced perceived healthfulness compared to the control for cereals, yogurt, orange juice, bread, and mayonnaise. The Health Star Rating had the lowest impact on healthfulness perceptions. | |
| Comprehension: All labels improved the percentage of correct answers in the ranking exercise compared to the no-label control. Across categories, nutrient warnings were not associated with an increased likelihood in ability to correctly rank products, with the exception that nutrient warnings increased this likelihood for the cake category. Nutri-score was associated with the highest increase in ability to correctly rank products. |