Template-to-distractor distinctiveness regulates visual search efficiency.

All models of attention include the concept of an attentional template (or a target or search template). The template is conceptualized as target information held in memory that is used for prioritizing sensory processing and determining if an object matches the target. It is frequently assumed that the template contains a veridical copy of the target. However, we review recent evidence showing that the template encodes a version of the target that is adapted to the current context (e.g. distractors, task, etc.); information held within the template may include only a subset of target features, real world knowledge, pre-existing perceptual biases, or even be a distorted version of the veridical target. We argue that the template contents are customized in order to maximize the ability to prioritize information that distinguishes targets from distractors. We refer to this as template-to-distractor distinctiveness and hypothesize that it contributes to visual search efficiency by exaggerating target-to-distractor dissimilarity.