Flexible target templates improve visual search accuracy for faces depicting emotion.

Theories of visual attention hypothesize that target selection depends upon matching visual inputs to a memory representation of the target - i.e., the target or attentional template. Most theories assume that the template contains a veridical copy of target features, but recent studies suggest that target representations may shift "off veridical" from actual target features to increase target-to-distractor distinctiveness. However, these studies have been limited to simple visual features (e.g., orientation, color), which leaves open the question of whether similar principles apply to complex stimuli, such as a face depicting an emotion, the perception of which is known to be shaped by conceptual knowledge. In three studies, we find confirmatory evidence for the hypothesis that attention modulates the representation of an emotional face to increase target-to-distractor distinctiveness. This occurs over-and-above strong pre-existing conceptual and perceptual biases in the representation of individual faces. The results are consistent with the view that visual search accuracy is determined by the representational distance between the target template in memory and distractor information in the environment, not the veridical target and distractor features.