| Literature DB >> 22736808 |
Hyun Suk Kim1, Cabral A Bigman, Amy E Leader, Caryn Lerman, Joseph N Cappella.
Abstract
This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients' narrative engagement, thereby changing their intention to quit smoking. Nationally representative samples of U.S. adult smokers participated in 2 experiments. The results from the 2 experiments consistently showed that smokers reading a news article with an exemplar experienced greater narrative engagement compared to those reading an article without an exemplar. Those who reported more engagement were in turn more likely to report greater smoking cessation intentions.Entities:
Year: 2012 PMID: 22736808 PMCID: PMC3377164 DOI: 10.1111/j.1460-2466.2012.01644.x
Source DB: PubMed Journal: J Commun ISSN: 0021-9916