Sheila T Murphy1, Lauren B Frank1, Joyee S Chatterjee1, Meghan B Moran1, Nan Zhao1, Paula Amezola de Herrera1, Lourdes A Baezconde-Garbanati1. 1. Sheila T. Murphy, Joyee S. Chatterjee, Nan Zhao, and Paula Amezola de Herrera are with the Annenberg School for Communication and Journalism, University of Southern California, Los Angeles. Lauren B. Frank is with the Department of Communication, Portland State University, Portland, OR. Meghan B. Moran is with the Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD. Lourdes A. Baezconde-Garbanati is with the Institute for Health Promotion and Disease Prevention Research, Department of Preventive Medicine, Keck School of Medicine, University of Southern California.
Abstract
OBJECTIVES: We compared the relative efficacy of a fictional narrative film to a more traditional nonnarrative film in conveying the same health information. METHODS: We used a random digit dial procedure to survey the cervical cancer-related knowledge, attitudes, and behavior of non-Hispanic White, Mexican American, and African American women, aged 25 to 45 years, living in Los Angeles, California, from 2011 to 2012. Participants (n = 704) were randomly assigned to view either a narrative or nonnarrative film containing the same information about how cervical cancer could be prevented or detected, and they were re-contacted 2 weeks and 6 months later. RESULTS: At 2 weeks, both films produced a significant increase in cervical cancer-related knowledge and attitudes, but these effects were significantly higher for the narrative film. At 6 months, viewers of both films retained greater than baseline knowledge and more positive attitudes toward Papanicolaou (Pap) tests, but women who saw the narrative were significantly more likely to have had or scheduled a Pap test. The narrative was particularly effective for Mexican American women, eliminating cervical cancer screening disparities found at baseline. CONCLUSIONS: Narratives might prove to be a useful tool for reducing health disparities.
RCT Entities:
OBJECTIVES: We compared the relative efficacy of a fictional narrative film to a more traditional nonnarrative film in conveying the same health information. METHODS: We used a random digit dial procedure to survey the cervical cancer-related knowledge, attitudes, and behavior of non-Hispanic White, Mexican American, and African American women, aged 25 to 45 years, living in Los Angeles, California, from 2011 to 2012. Participants (n = 704) were randomly assigned to view either a narrative or nonnarrative film containing the same information about how cervical cancer could be prevented or detected, and they were re-contacted 2 weeks and 6 months later. RESULTS: At 2 weeks, both films produced a significant increase in cervical cancer-related knowledge and attitudes, but these effects were significantly higher for the narrative film. At 6 months, viewers of both films retained greater than baseline knowledge and more positive attitudes toward Papanicolaou (Pap) tests, but women who saw the narrative were significantly more likely to have had or scheduled a Pap test. The narrative was particularly effective for Mexican American women, eliminating cervical cancer screening disparities found at baseline. CONCLUSIONS: Narratives might prove to be a useful tool for reducing health disparities.
Authors: Matthew W Kreuter; Melanie C Green; Joseph N Cappella; Michael D Slater; Meg E Wise; Doug Storey; Eddie M Clark; Daniel J O'Keefe; Deborah O Erwin; Kathleen Holmes; Leslie J Hinyard; Thomas Houston; Sabra Woolley Journal: Ann Behav Med Date: 2007-06
Authors: Chris J L M Meijer; Johannes Berkhof; Philip E Castle; Albertus T Hesselink; Eduardo L Franco; Guglielmo Ronco; Marc Arbyn; F Xavier Bosch; Jack Cuzick; Joakim Dillner; Daniëlle A M Heideman; Peter J F Snijders Journal: Int J Cancer Date: 2009-02-01 Impact factor: 7.396
Authors: W Brady DeHart; Brent A Kaplan; Derek A Pope; Alexandra M Mellis; Warren K Bickel Journal: Exp Clin Psychopharmacol Date: 2018-11-05 Impact factor: 3.157
Authors: Alejandra Hurtado-de-Mendoza; Kristi D Graves; Sara Gómez-Trillos; Minna Song; Lyndsay Anderson; Claudia Campos; Pilar Carrera; Nancy Ostrove; Beth N Peshkin; Marc D Schwartz; Nan Ficca; Ana-Paula Cupertino; Nathaly Gonzalez; Andrea Otero; Elmer Huerta; Vanessa B Sheppard Journal: J Community Genet Date: 2019-05-18
Authors: India J Ornelas; Khanh Ho; J Carey Jackson; Jaime Moo-Young; Anh Le; H Hoai Do; Bouapanh Lor; Maya Magarati; Ying Zhang; Victoria M Taylor Journal: Health Educ Behav Date: 2017-12-04
Authors: William Brady DeHart; Alexandra M Mellis; Brent A Kaplan; Derek A Pope; Warren K Bickel Journal: Drug Alcohol Depend Date: 2019-02-19 Impact factor: 4.492
Authors: Stephanie A Kraft; Melissa Constantine; David Magnus; Kathryn M Porter; Sandra Soo-Jin Lee; Michael Green; Nancy E Kass; Benjamin S Wilfond; Mildred K Cho Journal: Clin Trials Date: 2016-09-23 Impact factor: 2.486