Literature DB >> 26441472

Attracting Views and Going Viral: How Message Features and News-Sharing Channels Affect Health News Diffusion.

Hyun Suk Kim1.   

Abstract

This study examined how intrinsic as well as perceived message features affect the extent to which online health news stories prompt audience selections and social retransmissions, and how news-sharing channels (e-mail vs. social media) shape what goes viral. The study analyzed actual behavioral data on audience viewing and sharing of New York Times health news articles, and associated article content and context data. News articles with high informational utility and positive sentiment invited more frequent selections and retransmissions. Articles were also more frequently selected when they presented controversial, emotionally evocative, and familiar content. Informational utility and novelty had stronger positive associations with e-mail-specific virality, while emotional evocativeness, content familiarity, and exemplification played a larger role in triggering social media-based retransmissions.

Entities:  

Keywords:  big data; computational social science; diffusion; message effects; retransmission; selection; selective exposure; social media; virality

Year:  2015        PMID： 26441472      PMCID： PMC4591750          DOI： 10.1111/jcom.12160

Source DB:  PubMed          Journal:  J Commun        ISSN： 0021-9916


  9 in total

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4.  Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking.

Authors:  Hyun Suk Kim; Cabral A Bigman; Amy E Leader; Caryn Lerman; Joseph N Cappella
Journal:  J Commun       Date:  2012-04-25

5.  Selection and Transmission Processes for Information in the Emerging Media Environment: Psychological Motives and Message Characteristics.

Authors:  Joseph N Cappella; Hyun Suk Kim; Dolores Albarracín
Journal:  Media Psychol       Date:  2015-07-01

6.  Prevention and screening efficacy messages in newspaper accounts of cancer.

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Journal:  Science       Date:  2009-02-06       Impact factor: 47.728
  9 in total
  20 in total

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2.  To Retweet or Not to Retweet: Understanding What Features of Cardiovascular Tweets Influence Their Retransmission.

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3.  Brain Activity Tracks Population Information Sharing by Capturing Consensus Judgments of Value.

Authors:  B P Doré; C Scholz; E C Baek; J O Garcia; M B O'Donnell; D S Bassett; J M Vettel; E B Falk
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5.  Does Interest in Smoking Affect Youth Selection of Pro-smoking Videos? A Selective Exposure Experiment.

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6.  Testing the Replication and Extension of Why-Quit and How-To-Quit Antismoking Health Messages.

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Journal:  J Health Commun       Date:  2018-07-06

7.  Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles.

Authors:  Hyun Suk Kim; Heather Forquer; Joseph Rusko; Robert C Hornik; Joseph N Cappella
Journal:  Media Psychol       Date:  2016-01-12

8.  Understanding the Effects of Stigma Messages: Danger Appraisal and Message Judgments.

Authors:  Rachel A Smith; Xun Zhu; Edward L Fink
Journal:  Health Commun       Date:  2017-11-30

9.  Vectors into the Future of Mass and Interpersonal Communication Research: Big Data, Social Media, and Computational Social Science.

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Journal:  Hum Commun Res       Date:  2017-06-30

10.  Being the Gatekeeper: How Thinking about Sharing Affects Neural Encoding of Information.

Authors:  Hang-Yee Chan; Christin Scholz; Elisa C Baek; Matthew B O'Donnell; Emily B Falk
Journal:  Cereb Cortex       Date:  2021-07-05       Impact factor: 5.357
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