The IOVP effect in mindless reading: experiment and modeling.

Fixation durations in reading are longer for within-word fixation positions close to word center than for positions near word boundaries. This counterintuitive result was termed the Inverted-Optimal Viewing Position (IOVP) effect. We proposed an explanation of the effect based on error-correction of mislocated fixations [Nuthmann, A., Engbert, R., & Kliegl, R. (2005). Mislocated fixations during reading and the inverted optimal viewing position effect. Vision Research, 45, 2201-2217], that suggests that the IOVP effect is not related to word processing. Here we demonstrate the existence of an IOVP effect in "mindless reading", a z-string scanning task. We compare the results from experimental data with results obtained from computer simulations of a simple model of the IOVP effect and discuss alternative accounts. We conclude that oculomotor errors, which often induce mislocalized fixations, represent the most important source of the IOVP effect.