Priming cue encoding by manipulating transition frequency in explicitly cued task switching.

Explicitly cued task switching with multiple cues per task permits three types of transitions: cue repetitions (cue and task repeat), task repetitions (cue changes but task repeats), and task alternations (cue and task change). The difference between task alternations and task repetitions can be interpreted as a switch cost, but its magnitude varies substantially across experiments. We investigated how switch cost is affected by transition frequency (how often subjects repeat and switch tasks) with an experiment in which each transition had a frequency of .70 in separate sessions. Switch cost was smallest when task alternations were frequent and largest when task repetitions were frequent. Mathematical modeling of the data indicated that the different "switch costs" reflected priming of cue encoding for frequent transitions. Interpretations of our findings based on automatic priming from memory retrieval of past transitions and strategic priming from transition expectancies are discussed.