Basic processes in reading: is visual word recognition obligatory?

Visual word recognition is commonly argued to be automatic in the sense that it is obligatory and ballistic. The present experiments combined Stroop and visual search paradigms to provide a novel test of this claim. An array of three, five, or seven words including one colored target (a word in Experiments 1 and 2, a bar in Experiment 3) was presented to participants. An irrelevant color word also appeared in the display and was either integrated with or separated from the colored target. The participants classified the color of the single colored item in Experiments 1 and 3 and determined whether a target color was present or absent in Experiment 2. A Stroop effect was observed in Experiment 1 when the color word and the color target were integral, but not when the color word and the color target were separated. No Stroop effect was observed in Experiment 2. Visual word recognition is contingent on both the distribution of spatial attention and task demands.