The affective consequences of visual attention in preview search.

Comparisons of emotional evaluations of abstract stimuli just seen in a two-object visual search task show that prior distractors are devalued, as compared with prior targets or novel items, perhaps as a consequence of persistent attentional inhibition (Raymond, Fenske, & Tavassoli, 2003). To further explore such attention-emotion effects, we measured search response time in a preview search task and emotional evaluations of colorful, complex images just seen therein. On preview trials, the distractors appeared 1,000 msec before the remaining items. On no-preview trials, all the items were presented simultaneously. A single distractor was then rated for its emotional tone. Previewed distractors were consistently devalued, as compared with nonpreviewed distractors, despite longer exposure and being associated with an easier task. This effect was observed only in the participants demonstrating improved search efficiency with preview, but not in others, indicating that the attentional mechanisms underlying the preview benefit have persistent affective consequences in visual search.