BACKGROUND: Colorectal cancer (CRC) incidence and mortality rates are increased and CRC screening rates are lower among Appalachia Ohio residents. OBJECTIVES: We sought to describe 1) a partnership of cancer researchers and community members that developed county-specific media campaigns to improve CRC screening rates (intervention) and fruit and vegetable consumption (control) and 2) the experience of community members featured in the campaigns. METHODS: Community members assisted with campaign development, were featured in campaigns, identified locations for materials, and promoted the campaigns. Campaigns included billboards, posters, and information in local newspapers. A mailed survey assessed featured community members' experiences in the campaigns. LESSONS LEARNED: Ongoing communication among members of the partnership was critical to successful community-level campaigns. Featured community members had mostly positive experiences about being included in the campaigns. CONCLUSIONS: Having a shared vision, ongoing trust, and good communication are essential elements to maintaining a viable academic-community partnership.
BACKGROUND:Colorectal cancer (CRC) incidence and mortality rates are increased and CRC screening rates are lower among Appalachia Ohio residents. OBJECTIVES: We sought to describe 1) a partnership of cancer researchers and community members that developed county-specific media campaigns to improve CRC screening rates (intervention) and fruit and vegetable consumption (control) and 2) the experience of community members featured in the campaigns. METHODS: Community members assisted with campaign development, were featured in campaigns, identified locations for materials, and promoted the campaigns. Campaigns included billboards, posters, and information in local newspapers. A mailed survey assessed featured community members' experiences in the campaigns. LESSONS LEARNED: Ongoing communication among members of the partnership was critical to successful community-level campaigns. Featured community members had mostly positive experiences about being included in the campaigns. CONCLUSIONS: Having a shared vision, ongoing trust, and good communication are essential elements to maintaining a viable academic-community partnership.
Authors: Suzanne B Cashman; Sarah Adeky; Alex J Allen; Jason Corburn; Barbara A Israel; Jaime Montaño; Alvin Rafelito; Scott D Rhodes; Samara Swanston; Nina Wallerstein; Eugenia Eng Journal: Am J Public Health Date: 2008-06-12 Impact factor: 9.308
Authors: Resa M Jones; Steven H Woolf; Tina D Cunningham; Robert E Johnson; Alex H Krist; Stephen F Rothemich; Sally W Vernon Journal: Am J Prev Med Date: 2010-03-28 Impact factor: 5.043
Authors: Mira L Katz; Gregory S Young; Paul L Reiter; Michael L Pennell; Jesse J Plascak; Barret J Zimmermann; Janice L Krieger; Michael D Slater; Cathy M Tatum; Electra D Paskett Journal: Health Promot Pract Date: 2016-07-09
Authors: Mira L Katz; Paul L Reiter; Gregory S Young; Michael L Pennell; Cathy M Tatum; Electra D Paskett Journal: Cancer Epidemiol Biomarkers Prev Date: 2015-08-17 Impact factor: 4.254