The use of an educational video to increase suicide awareness and enrollment in parenting interventions among Filipinos.

Filipino American adolescents are at higher risk for suicidal ideation and attempts compared to other ethnic subgroups. Results of prior studies suggest the need to engage Filipino parents in the use of culturally tailored, best-practice child rearing strategies. The Incredible Years® is an evidence-based preventive parenting intervention for the school-age years that can reduce children's high risk behaviors. Qualitative research methods and community advisory board meetings were primarily used during the formative research phases in producing a theory-based, culturally-tailored video to increase awareness about adolescent suicide and promote enrollment in the Incredible Years® among Filipino American parents. A 14-minute video was created to increase knowledge about adolescent risky behaviors among Filipino American youth (i.e., suicidal behavior, drug use) and to motivate Filipino parents using constructs from the Health Belief Model and Theory of Planned Behavior. The video presented parent and grandparent testimonials with whom a target audience can identify and health and mental health providers who discussed behavioral health disparities. The content and format of the video included culturally-tailored cues and modeling to influence Filipinos decision to enroll in a parenting intervention. Perceived susceptibility to future adolescent risky behaviors, perceived benefits and barriers to participate in parenting interventions, and knowledge of behavioral health disparities can be effectively targeted in a video format in order to promote enrollment of Filipino parents in evidence-based parenting interventions.