Literature DB >> 27077336

East Los High: Transmedia Edutainment to Promote the Sexual and Reproductive Health of Young Latina/o Americans.

Hua Wang1, Arvind Singhal1.   

Abstract

Latina/o Americans are at high risk for sexually transmitted infections and adolescent pregnancies. Needed urgently are innovative health promotion approaches that are engaging and culturally sensitive. East Los High is a transmedia edutainment program aimed at young Latina/o Americans. It embeds educational messages in entertainment narratives across digital platforms to promote sexual and reproductive health. We employed online analytics tracking (2013-2014), an online viewer survey (2013), and a laboratory experiment (El Paso, TX, 2014) for season 1 program evaluation. We found that East Los High had a wide audience reach, strong viewer engagement, and a positive cognitive, emotional, and social impact on sexual and reproductive health communication and education. Culturally sensitive transmedia edutainment programs are a promising health promotion strategy for minority populations and warrant further investigation.

Entities:  

Mesh：

Year:  2016        PMID： 27077336      PMCID： PMC4880269          DOI： 10.2105/AJPH.2016.303072

Source DB:  PubMed          Journal:  Am J Public Health        ISSN： 0090-0036            Impact factor:   9.308


  10 in total

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  10 in total
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