Function follows form: activation of shape and function features during object identification.

Most theories of semantic memory characterize knowledge of a given object as comprising a set of semantic features. But how does conceptual activation of these features proceed during object identification? We present the results of a pair of experiments that demonstrate that object recognition is a dynamically unfolding process in which function follows form. We used eye movements to explore whether activating one object's concept leads to the activation of others that share perceptual (shape) or abstract (function) features. Participants viewed 4-picture displays and clicked on the picture corresponding to a heard word. In critical trials, the conceptual representation of 1 of the objects in the display was similar in shape or function (i.e., its purpose) to the heard word. Importantly, this similarity was not apparent in the visual depictions (e.g., for the target Frisbee, the shape-related object was a triangular slice of pizza, a shape that a Frisbee cannot take); preferential fixations on the related object were therefore attributable to overlap of the conceptual representations on the relevant features. We observed relatedness effects for both shape and function, but shape effects occurred earlier than function effects. We discuss the implications of these findings for current accounts of the representation of semantic memory.