The role of valence and frequency in the emotional Stroop task.

People are generally slower to name the color of emotion-laden words than they are to name that of emotionally neutral words. However, an analysis of this emotional Stroop effect (Larsen, Mercer, & Balota, 2006) indicates that the emotion-laden words used are sometimes longer, have lower frequencies, and have smaller orthographic neighborhoods than the emotionally neutral words. This difference in word characteristics raises the possibility that the emotional Stroop effect is partly caused by lexical rather than by emotional aspects of the stimuli-a conclusion supported by the finding that reaction times to name the color of low-frequency words are longer than those for high-frequency words (Burt, 2002). To examine the relative contributions of valence and frequency in color naming, we had 64 participants complete an experiment in which each of these variables was manipulated in a 3 x 2 factorial design; length, orthographic neighborhood density, and arousal were balanced. The data indicate that valence and word frequency interact in contributing to the emotional Stroop effect.