When you name the pizza you look at the coin and the bread: eye movements reveal semantic activation during word production.

Two eyetracking experiments tested for activation of category coordinate and perceptually related concepts when speakers prepare the name of an object. Speakers saw four visual objects in a 2 x 2 array and identified and named a target picture on the basis of either category (e.g., "What is the name of the musical instrument?") or visual-form (e.g., "What is the name of the circular object?") instructions. There were more fixations on visual-form competitors and category coordinate competitors than on unrelated objects during name preparation, but the increased overt attention did not affect naming latencies. The data demonstrate that eye movements are a sensitive measure of the overlap between the conceptual (including visual-form) information that is accessed in preparation for word production and the conceptual knowledge associated with visual objects. Furthermore, these results suggest that semantic activation of competitor concepts does not necessarily affect lexical selection, contrary to the predictions of lexical-selection-by-competition accounts (e.g., Levelt, Roelofs, & Meyer, 1999).