Exploring the role of attention during memory retrieval: effects of semantic encoding and divided attention.

Research on attention and memory suggests that semantic encoding leads to retrieval that is highly susceptible to divided attention. Three experiments tested this proposition and showed that dividing attention did not selectively affect semantically encoded items. Participants encoded a list of words in one of two ways: semantically or phonetically. Later, memory was assessed using either a standard recognition test (Experiment 1) or a rhyme recognition test (Experiments 2 and 3). The participants took the memory test either alone (full attention) or while simultaneously performing a secondary task (divided attention). Recognition accuracy was reduced by divided attention on both recognition tests, and semantically and phonetically encoded words were equally affected.