The visual-auditory color-word stroop asymmetry and its time course.

Four experiments examined crossmodal versions of the Stroop task in order (1) to look for Stroop asymmetries in color naming, spoken-word naming, and written-word naming and to evaluate the time course of these asymmetries, and (2) to compare these findings to current models of the Stroop effect. Participants named color patches while ignoring spoken color words presented with an onset varying from 300 msec before to 300 msec after the onset of the color (Experiment 1), or they named the spoken words and ignored the colors (Experiment 2). A secondary visual detection task assured that the participants looked at the colors in both tasks. Spoken color words yielded Stroop effects in color naming, but colors did not yield an effect in spoken-word naming at any stimulus onset asynchrony. This asymmetry in effects was obtained with equivalent color- and spoken-word-naming latencies. Written color words yielded a Stroop effect in naming spoken words (Experiment 3), and spoken color words yielded an effect in naming written words (Experiment 4). These results were interpreted as most consistent with an architectural account of the color-word Stroop asymmetry, in contrast with discriminability and pathway strength accounts.