Perceptual implicit memory relies on intentional, load-sensitive processing at encoding.

In two experiments, we examined whether the encoding processes leading to perceptual implicit memory satisfied the intentionality and load insensitivity criteria for automaticity. Whether participants intended to process words or digits, in displays containing both, was manipulated in Experiment 1. Results showed an effect of intention on a subsequent perceptual identification task and a recognition task. Load (one, two, and four words) and exposure duration (1,000, 600, and 200 msec) at encoding were manipulated in Experiment 2. Recognition was affected by both variables, but performance on the perceptual identification task was affected only by load. In both experiments, the results showed that controlled (intentional, load-sensitive) processing of words at encoding is essential for later perceptual implicit memory. That is, the encoding processes leading to perceptual implicit memory fail both criteria of automaticity.