The generation effect: dissociating enhanced item memory and disrupted order memory.

Generating stimuli at encoding typically improves memory for occurrence (item memory) but might disrupt memory for order. In three experiments, the relationship between generation and order memory was examined by using familiar stimuli, which give rise to the standard generation advantage in item memory, and unfamiliar stimuli, which do not. The participants generated or read words and non-words in Experiments 1 and 2 and familiar and unfamiliar word compounds in Experiment 3. For the familiar stimuli, generation enhanced item memory (as measured by recognition) but disrupted performance on the order-reconstruction test. For the unfamiliar stimuli, generation produced no recognition advantage and yet persisted in disrupting order reconstruction. Thus, the positive effects of generation on item memory were dissociated from its negative impact on order memory.