Influence of imaging ability on word transformation.

In the present study, we examined whether individual differences in imaging ability affect visual word recognition. Poor and vivid imagers performed a naming task that involved nonreversed (e.g., JUMP) and reversed (e.g., PMUJ) words (Experiment 1). Poor and vivid imagers were also tested on a naming task that was controlled for verbal ability; all the words were reversed and presentation time was varied (Experiment 2). In both experiments, imaging ability interacted with task difficulty, suggesting that individual differences in imaging ability affect visual word recognition. Specifically, the present data suggest that poor imagers may be less efficient than vivid imagers at processing words analytically. The data are interpreted within a limited-capacity, hybrid, word recognition model, in which words can be processed as either word-level or letter-level codes.