Memory as a function of attention, level of processing, and automatization.

The relationships between long-term memory (LTM) modification, attentional allocation, and type of processing are examined. Automatic/controlled processing theory (Schneider & Shiffrin, 1977) predicts that the nature and amount of controlled processing determines LTM storage and that stimuli can be automatically processed with no lasting LTM effect. Subjects performed the following: (a) an intentional learning, (b) a semantic categorization, (c) a graphic categorization, (d) a distracting digit-search while intentionally learning words, and (e) a distracting digit-search while ignoring words. Frequency judgments were more accurate in the semantic and intentional conditions than the graphic condition. Frequency judgments in the digit-search conditions were near chance. Experiment 2 extensively trained subjects to develop automatic categorization. Automatic categorization produced no frequency learning and little recognition. These results also disconfirm the Hasher and Zacks (1979) "automatic encoding" proposal regarding the nature of processing.