Recognition memory for typical and unusual faces.

In four studies, recognition memory for faces rated as similar to a prototype was found to be inferior to memory for faces rated as unusual in appearance. This result was obtained under both incidental and intentional learning conditions, at presentation rates ranging from 3 to 15 sec, and with retention intervals from 3 to 24 hr. A fifth experiment established interitem similarity as the structural basis of this typicality effect in recognition memory. Difficulties in interpreting the findings in terms of some current models for classification learning, depth of processing models, or present models of the word frequency effect are discussed.