Levels of selection and capacity limits.

Subjects performed a visual target-detection task in eight experiments. We examined the effects of word relevancy (word in relevant or irrelevant location) and display load (1-4 words) on physical, semantic, and controlled processing of nontargets. Interwoven with the detection task was a test-word identification task that was used to measure priming potency of nontargets. Physical and semantic levels of processing were measured in terms of identity and semantic priming, respectively. Nontarget primes were repeated as test words in identity priming. Nontarget primes were semantic associates of test words in semantic priming. Controlled processing of nontargets was measured in terms of recognition memory on a subsequent test. All measures increased with word relevancy and decreased with display load. The priming effects remained intact even when word presentation was speeded up and controlled processing was sharply curtailed. The data indicate that all levels of processing are selective and capacity limited.