Literature DB >> 27446984

Online E-cigarette Marketing Claims: A Systematic Content and Legal Analysis.

Elizabeth G Klein1, Micah Berman1, Natalie Hemmerich1, Cristen Carlson1, SuSandi Htut1, Michael Slater1.   

Abstract

OBJECTIVES: Electronic nicotine delivery systems (ENDS), or e-cigarettes, are heavily marketed online. The purpose of our study was to perform a systematic identification and evaluation of claims made within ENDS retailer and manufacturer websites, and the legal status of such claims.
METHODS: We employed a systematic search protocol with popular search engines using 6 terms: (1) e-cigarettes; (2) e-cigs; (3) e-juice; (4) e-liquid; (5) e-hookah; and (6) vape pen. We analyzed English-language websites where ENDS are sold for implicit and explicit health-related claims. A legal analysis determined whether such claims are permissible under the US Food and Drug Administration's regulations.
RESULTS: The vast majority of ENDS manufacturer (N = 78) and retailer (N = 32) websites made at least one health-related claim (77% and 65%, respectively). Modified risk claims and secondhand smoke-related claims were most prevalent, with an average of 2 claims per site.
CONCLUSIONS: Health-related claims are plentiful within ENDS manufacturer and retailer websites. Results demonstrate that these sites focus on potential benefits while minimizing or eliminating information about possible harmful effects of ENDS. These claims are subject to the current regulatory authority by the FDA, and pose a risk of misinforming consumers.

Entities:  

Keywords:  ENDS; claims; communications; electronic cigarettes; health; online

Year:  2016        PMID: 27446984      PMCID: PMC4950517          DOI: 10.18001/TRS.2.3.5

Source DB:  PubMed          Journal:  Tob Regul Sci        ISSN: 2333-9748


  22 in total

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  33 in total

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6.  Exposure to Point-of-Sale Marketing of Cigarettes and E-Cigarettes as Predictors of Smoking Cessation Behaviors.

Authors:  Dale S Mantey; Keryn E Pasch; Alexandra Loukas; Cheryl L Perry
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Review 7.  E-Cigarette Marketing and Communication: How E-Cigarette Companies Market E-Cigarettes and the Public Engages with E-cigarette Information.

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8.  Exploratory Analysis of Marketing and Non-marketing E-cigarette Themes on Twitter.

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9.  Young Adult Identification and Perception of Hashtag-Based Vaping Claims on Instagram.

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