Expectancy effects in source memory: how moving to a bad neighborhood can change your memory.

Enhanced memory for cheaters could be suited to avoid social exchange situations in which we run the risk of getting exploited by others. Several experiments demonstrated that we have better source memory for faces combined with negative rather than positive behavior (Bell & Buchner, Memory & Cognition, 38, 29-41, 2010) or for cheaters and cooperators showing unexpected behavior (Bell, Buchner, Kroneisen, Giang, Journal of Experimental Psychology: Learning, Memory, and Cognition, 38, 1512-1529, 2012). In the present study, we compared two groups: Group 1 just saw faces combined with aggressive, prosocial or neutral behavior descriptions, but got no further information, whereas group 2 was explicitly told that they would now see the behavior descriptions of very aggressive and unsocial persons. To measure old-new discrimination, source memory, and guessing biases separately, we used a multinomial model. When having no expectancies about the behavior of the presented people, enhanced source memory for aggressive persons was found. In comparison, source memory for faces combined with prosocial behavior descriptions was significantly higher in the group expecting only aggressive persons. These findings can be attributed to a mechanism that focuses on expectancy-incongruent information, representing a more flexible and therefore efficient memory strategy for remembering exchange-relevant information.