Literature DB >> 24494011

Why pharmacists should not think of marketing as a dirty word.

Jason Perepelkin1.   

Abstract

Year:  2014        PMID： 24494011      PMCID： PMC3908616          DOI： 10.1177/1715163513513866

Source DB:  PubMed          Journal:  Can Pharm J (Ott)        ISSN： 1715-1635


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  7 in total

Review 1.  Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services.

Authors:  William R Doucette; Randal P McDonough
Journal:  J Am Pharm Assoc (Wash)       Date:  2002 Mar-Apr

2.  Social marketing: an approach to planned social change.

Authors:  P Kotler; G Zaltman
Journal:  J Mark       Date:  1971-07

3.  Marketing myopia. 1960.

Authors:  Theodore Levitt
Journal:  Harv Bus Rev       Date:  2004 Jul-Aug

4.  Consumer receptiveness to non-traditional roles for community pharmacists.

Authors:  Dennis H Tootelian; Lynn W Rolston; Michael J Negrete
Journal:  Health Mark Q       Date:  2005

5.  Finding a path through times of change.

Authors:  Katherine Knapp; Jon C Schommer
Journal:  Am J Pharm Educ       Date:  2013-06-12       Impact factor: 2.047

6.  Effect of a clinic-wide social marketing campaign to improve adherence to antiretroviral therapy for HIV infection.

Authors:  Thomas P Giordano; Sonia Rodriguez; Hong Zhang; Michael A Kallen; Maria Jibaja-Weiss; April L Buscher; Monisha Arya; Maria E Suarez-Almazor; Michael Ross
Journal:  AIDS Behav       Date:  2013-01

7.  Generating demand for pharmacist-provided medication therapy management: identifying patient-preferred marketing strategies.

Authors:  Gladys M Garcia; Margie E Snyder; Stephanie Harriman McGrath; Randall B Smith; Melissa Somma McGivney
Journal:  J Am Pharm Assoc (2003)       Date:  2009 Sep-Oct
  7 in total

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