Theodore Levitt1. Show Affiliations » 1. Harvard Business School, Boston, USA.
Abstract
Entities: Disease
Mesh: See more » Consumer BehaviorEconomic CompetitionHistory, 20th CenturyIndustry/historyIndustry/organization & administrationMarketing/methodsResearchUnited States
Year: 2004 PMID: 15252891
Source DB: PubMed Journal: Harv Bus Rev ISSN: 0017-8012