Consumer receptiveness to non-traditional roles for community pharmacists.

Healthcare is in a state of transition as providers are seeking to redefine their roles to accommodate marketplace pressures. The focus of this study was to examine consumer interest in receiving a portion of their healthcare services from community pharmacists. Overall, while consumers see value in pharmacists' services directly related to their medications, they may not be thinking of pharmacists in broader healthcare roles. If so, a strong marketing program will be needed to educate consumers on the qualifications of pharmacists and how there is value in the services they could provide.