Literature DB >> 12276120

Social marketing: an approach to planned social change.

P Kotler, G Zaltman.   

Abstract

Keywords:  Economic Factors; Family Planning; Marketing; Mass Media; Pricing; Promotion; Social Marketing

Mesh：

Year:  1971        PMID： 12276120

Source DB:  PubMed          Journal:  J Mark        ISSN： 0022-2429


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  66 in total

1.  Community Mobilization to Reduce Drug Use, Quang Ninh, Vietnam.

Authors:  Hien Tran Nguyen; Anh Viet Tran; Nguyen Binh Nguyen; Son Hong Nguyen; Diep Bich Vu; Nhu To Nguyen; Ronald S Brookmeyer; Roger Detels
Journal:  Am J Public Health       Date:  2015-01       Impact factor: 9.308

2.  No country mouse: thirty years of effective marketing and health communications.

Authors:  Peggy Edwards
Journal:  Can J Public Health       Date:  2004 May-Jun

3.  Promoting fruit and vegetable consumption in different lifestyle groups: recommendations for program development based on behavioral research and consumer media data.

Authors:  Lindsay J Della; David M DeJoy; Charles E Lance
Journal:  Health Mark Q       Date:  2008

4.  African-American women's perceptions of their most serious health problems.

Authors:  Georgia Robins Sadler; Rita Paola Escobar; Celine Marie Ko; Monique White; Shianti Lee; Tiffany Neal; Elizabeth A Gilpin
Journal:  J Natl Med Assoc       Date:  2005-01       Impact factor: 1.798

5.  Audience segmentation as a social-marketing tool in health promotion: use of the risk perception attitude framework in HIV prevention in Malawi.

Authors:  Rajiv N Rimal; Jane Brown; Glory Mkandawire; Lisa Folda; Kirsten Böse; Alisha H Creel
Journal:  Am J Public Health       Date:  2009-10-15       Impact factor: 9.308

6.  Testing the hierarchy of effects model: ParticipACTION's serial mass communication campaigns on physical activity in Canada.

Authors:  C L Craig; A Bauman; B Reger-Nash
Journal:  Health Promot Int       Date:  2009-10-29       Impact factor: 2.483

7.  Health journalism internships: a social marketing strategy to address health disparities.

Authors:  Duy H Nguyen; Suzuho Shimasaki; Helen Shi Stafford; Georgia Robins Sadler
Journal:  J Cancer Educ       Date:  2010-02-26       Impact factor: 2.037

8.  Implementing health promotion activities using community-engaged approaches in Asian American faith-based organizations in New York City and New Jersey.

Authors:  S C Kwon; S Patel; C Choy; J Zanowiak; C Rideout; S Yi; L Wyatt; M D Taher; M J Garcia-Dia; S S Kim; T K Denholm; R Kavathe; N S Islam
Journal:  Transl Behav Med       Date:  2017-09       Impact factor: 3.046

9.  Impact of social marketing in the prevention of childhood obesity.

Authors:  Luis Gracia-Marco; Luis A Moreno; Germán Vicente-Rodríguez
Journal:  Adv Nutr       Date:  2012-07-01       Impact factor: 8.701

10.  Why pharmacists should not think of marketing as a dirty word.

Authors:  Jason Perepelkin
Journal:  Can Pharm J (Ott)       Date:  2014-01
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