Conceptual combinations and relational contexts in free association and in priming in lexical decision and naming.

Words known to have strong associates of a particular relational type were embedded in lists of other words with relations of the same type or in lists of words with relations of a different type (e.g.close-far in a list of other opposite pairs or in a list of synonym pairs). In free association, the probability of a response consistent with the relational context was higher than the probability of a response inconsistent with the context. In lexical decision and naming, significant priming was obtained for related pairs of words only when their relation was consistent with the relational context of the list in which they were embedded. The priming effects were obtained when the stimulus onset asynchrony between prime and target words was short (250 msec for lexical decision and 300 msec for naming), indicating that the effects were due to automatic retrieval processes. These findings point to the importance of the particular relations between words in the retrieval of information from memory, an aspect of processing overlooked by current memory models.