Is semantic priming due to association strength or feature overlap? A microanalytic review.

In a recent meta-analysis, Lucas (2000) concluded that there is strong evidence of an overall pure semantic priming effect but no evidence of priming based purely on association. In the present review, I critically examine the individual studies claiming evidence of featural and associative relations in semantic memory. The most important conclusion is that automatic priming appears to be due to both association strength and feature overlap. Mediated associates provide the strongest evidence of automatic associative priming, whereas functional associates, synonyms, and antonyms instead support priming based on feature overlap. In contrast, automatic priming does not occur for category coordinates or perceptually similar items, at least when presented in the visual modality. The status of other relations, such as collocates, episodic relatives, and script relations, is unclear and requires further experimentation. Implications for current models of semantic representation and priming are discussed.