Effects of part-based similarity on visual search: the Frankenbear experiment.

Do the target-distractor and distractor-distractor similarity relationships known to exist for simple stimuli extend to real-world objects, and are these effects expressed in search guidance or target verification? Parts of photorealistic distractors were replaced with target parts to create four levels of target-distractor similarity under heterogenous and homogenous conditions. We found that increasing target-distractor similarity and decreasing distractor-distractor similarity impaired search guidance and target verification, but that target-distractor similarity and heterogeneity/homogeneity interacted only in measures of guidance; distractor homogeneity lessens effects of target-distractor similarity by causing gaze to fixate the target sooner, not by speeding target detection following its fixation.