Task demands determine the specificity of the search template.

When searching for an object, an observer holds a representation of the target in mind while scanning the scene. If the observer repeats the search, performance may become more efficient as the observer hones this target representation, or "search template," to match the specific demands of the search task. An effective search template must have two characteristics: It must reliably discriminate the target from the distractors, and it must tolerate variability in the appearance of the target. The present experiment examined how the tolerance of the search template is affected by the search task. Two groups of 18 observers trained on the same set of stimuli blocked either by target image (block-by-image group) or by target category (block-by-category group). One or two days after training, both groups were tested on a related search task. The pattern of test results revealed that the two groups of observers had developed different search templates, and that the templates of the block-by-category observers better captured the general characteristics of the category. These results demonstrate that observers match their search templates to the demands of the search task.