| Literature DB >> 21532739 |
David Stuckler1, Sanjay Basu, Martin McKee.
Abstract
Entities:
Mesh:
Year: 2011 PMID: 21532739 PMCID: PMC3075225 DOI: 10.1371/journal.pmed.1001020
Source DB: PubMed Journal: PLoS Med ISSN: 1549-1277 Impact factor: 11.069
Selected examples of corporate strategies to influence public health promotion.
| Strategy | Selected Examples |
| Public relations | Emphasize consumer's personal responsibility, moderation, free choice, and pleasure. |
| Use the “government” versus “personal freedom and civil liberties” and “get government off our backs” arguments. | |
| Vilify critics, health advocates and public health scientists as “health police” or “fascists” and accuse them of seeking to impose a “nanny state.” | |
| Hire a public relations firm to develop and help carry out plans to create a favorable image, combat negative reports, or repair damage to credibility or image. | |
| Set up or fund “front groups” with consumer advocacy sounding names to promote the corporate agenda and messages. | |
| Distortion of science | Divert attention from health effects of their product or practices to other matters. |
| Publish journal articles and book chapters, make presentations at scientific meetings, host conferences and workshops for professionals that give the appearance of objective science in order to convey an image of credibility, but do not present the entire dataset, or misrepresent or distort data about the corporation's harmful operations, products or policies. | |
| Pay scientists or physicians or other professionals to serve as spokespersons to represent the corporation's position. | |
| Political influence | Use lobbying to gain competitive advantage, avoid or minimize regulation and taxation. |
| Contribute funds to election campaigns of politicians in positions to influence legislation favorable to the corporation and to obtain favorable rulings from the judiciary. | |
| Participate as delegates in the policy-making or standard setting process to ensure the lowest or most lenient possible standards for corporate products and operations. | |
| Work to reduce government budgets for scientific, policy, and regulatory activities deemed contrary to the corporation's profit. | |
| Financial tactics | Contribute funding to community and neighborhood organizations in order to create dependency, gain allies, and influence or manipulate the organization's agenda. |
| Set up or fund foundations that support the corporation's agenda rather than funding priorities determined through independent democratic processes (i.e., taxes). | |
| Externalize as much cost as possible (e.g., dumping chemicals into rivers; not providing employee medical coverage). | |
| Legal and regulatory tactics | Work to get corporate officials or industry lobbyists appointed to governmental regulatory agencies with authority over its own industry. |
| Shop for other judiciary venues or levels of government when rulings or decisions are unfavorable. | |
| In regulatory or judicial matters, avoid as long as possible having a hearing on the facts. | |
| When deemed necessary to ensure profits, employ illegal means. | |
| Products and services | Emphasize technological solutions to health problems to generate profit. |
| Use both direct advertising and indirect methods such as product placement and integration into the story line of entertainment venues. | |
| Connect image of product or corporation with human emotions and values. |
Sources: Adapted from [6],[81].
Top five private foundations in the US, 2008.
| Private Foundation | Revenue (US$) | Assets (US$) |
| Bill & Melinda Gates Foundation | 3,760,987,546 | 29,673,548,843 |
| Ford Foundation | 817,196,296 | 11,045,127,839 |
| J Paul Getty Trust | 444,041,724 | 9,525,252,079 |
| W K Kellogg Foundation | 314,103,287 | 7,551,988,898 |
| Robert Wood Johnson Foundation | 1,809,718,672 | 7,505,353,587 |
Source of data: Urban Institute, based on IRS 990-PF reports. Available at: http://nccsdataweb.urban.org/PubApps/nonprofit-overview-segment.php?t=pf.
Summary of Bill & Melinda Gates Foundation stock portfolios, 2010.
| Entity | Holding | Portfolio Rank | US Dollars, Billion | Portfolio Share | Company Share |
|
| Berkshire Hathaway | 1 | 5.89 | 49.75% | 3.19% |
| McDonald's | 2 | 0.62 | 5.21% | 0.88% | |
| Coca-Cola | 4 | 0.51 | 4.31% | 0.44% | |
| Waste Management | 5 | 0.49 | 4.15% | 3.25% | |
| Walmart | 7 | 0.44 | 3.75% | 0.13% | |
| Coca-Cola FEMSA | 9 | 0.35 | 2.97% | 2.47% | |
| Costco | 10 | 0.34 | 2.83% | 1.39% | |
| Monsanto | >20 | 0.02 | 0.19% | 0.20% | |
|
| — | 11.85 | — | — | |
|
| Coca Cola | 1 | 10.0 | 21.58% | 8.68% |
| Procter & Gamble | 4 | 4.7 | 10.08% | 2.75% | |
| Kraft Foods | 5 | 2.9 | 6.34% | 6.03% | |
| Johnson & Johnson | 6 | 2.4 | 5.25% | 1.50% | |
| Walmart | 7 | 1.9 | 4.04% | 1.07% | |
| Nestle | 23 | 0.16 | 0.35% | 0.09% | |
| Sanofi-Aventis | 29 | 0.12 | 0.26% | 0.15% | |
| GlaxoSmithKline | 34 | 0.05 | 0.11% | 0.06% | |
|
| — | 46.44 | — | — |
Notes: (1) Because one-half of Gates endowment is held in Berkshire Hathaway, a figure which will rise in the future, we also report the holdings of Berkshire Hathaway. Data retrieved from http://www.sec.gov/edgar.shtml (accessed 30 June 2010). Company share calculated based on dividing number of shares held by total company shares outstanding. See Text S4 for full listing of stock holdings. (2) The largest stock-related holding of Ford Foundation is in MFO capital international emerging markets (∼$400 million) and TCW strategic mortgages (∼$490 million); of Rockefeller Foundation is in Adage Capital Partners (∼$98 million); and of W. K. Kellogg is in Kellogg stock, a producer of snack foods and cereals ($4.1 billion). Robert Wood Johnson Foundation's main stock holding reported to the SEC is in Johnson & Johnson, valued at over $800 million.