Lip-read me now, hear me better later: cross-modal transfer of talker-familiarity effects.

There is evidence that for both auditory and visual speech perception, familiarity with the talker facilitates speech recognition. Explanations of these effects have concentrated on the retention of talker information specific to each of these modalities. It could be, however, that some amodal, talker-specific articulatory-style information facilitates speech perception in both modalities. If this is true, then experience with a talker in one modality should facilitate perception of speech from that talker in the other modality. In a test of this prediction, subjects were given about 1 hr of experience lipreading a talker and were then asked to recover speech in noise from either this same talker or a different talker. Results revealed that subjects who lip-read and heard speech from the same talker performed better on the speech-in-noise task than did subjects who lip-read from one talker and then heard speech from a different talker.