Recognizing distinctive faces: a hybrid-similarity exemplar model account.

In recognition memory experiments, Nosofsky and Zaki (2003) found that adding discrete distinctive features to continuous-dimension color stimuli helped participants to identify old items as old (the old-item distinctiveness effect), as well as to identify new items as new. The present study tests the extent to which these results generalize to the domain of face recognition. Two experiments were conducted, one using artificial faces and one using natural faces. Artificial faces were used to test memory for faces with discrete distinctive features while controlling the similarity of the faces themselves on more continuous dimensions. The natural-face experiment used the faces of 40 bald men categorized into three groups (typical, isolated, and distinctive) based on experimental ratings of distinctiveness. In both experiments, there were strong effects of the distinctive features on recognition performance. The data were accounted for reasonably well by a hybrid-similarity version of an exemplar recognition model (Nosofsky and Zaki, 2003), which includes a feature-matching mechanism that can provide boosts to an item's self-similarity.