Why are some people's names easier to learn than others? The effects of face similarity on memory for face-name associations.

Using synthetic faces that varied along four perceptual dimensions (Wilson, Loffler, & Wilkinson, 2002), we examined the effects of face similarity on memory for face-name associations. The nature of these stimuli allowed us to go beyond the categorical similarity manipulations used in previous verbal associative memory studies to trace out the parametric relation between similarity and various performance measures. In Experiment 1, we found that recall performance diminished as a function of how many studied faces were in the vicinity of the cue face in similarity space. Also, incorrect recalls were more likely to come from nearby positions in face space. Experiments 2 and 3, respectively, demonstrated analogous effects with a set of more distinguishable, photorealistic faces, and in an associative recognition task. These results highlight the similarity between associative recall and associative recognition, and between face-name association and other domains of associative memory.