Literature DB >> 16905035

Ice cream illusions bowls, spoons, and self-served portion sizes.

Brian Wansink1, Koert van Ittersum, James E Painter.   

Abstract

BACKGROUND: Because people eat most of what they serve themselves, any contextual cues that lead them to over-serve should lead them to over-eat. In building on the size-contrast illusion, this research examines whether the size of a bowl or serving spoon unknowingly biases how much a person serves and eats.
METHODS: The 2 x 2 between-subjects design involved 85 nutrition experts who were attending an ice cream social to celebrate the success of a colleague in 2002. They were randomly given either a smaller (17 oz) or a larger (34 oz) bowl and either a smaller (2 oz) or larger (3 oz) ice cream scoop. After serving themselves, they completed a brief survey as their ice cream was weighed. The analysis was conducted in 2003.
RESULTS: Even when nutrition experts were given a larger bowl, they served themselves 31.0% more (6.25 vs 4.77 oz, F(1, 80) = 8.05, p < 0.01) without being aware of it. Their servings increased by 14.5% when they were given a larger serving spoon (5.77 vs 5.04 oz, F(1, 80)=2.70, p = 0.10).
CONCLUSIONS: People could try using the size of their bowls and possibly serving spoons to help them better control how much they consume. Those interested in losing weight should use smaller bowls and spoons, while those needing to gain weight--such as the undernourished or aged--could be encouraged to use larger ones. Epidemiologic implications are discussed.

Entities:  

Mesh:

Year:  2006        PMID: 16905035     DOI: 10.1016/j.amepre.2006.04.003

Source DB:  PubMed          Journal:  Am J Prev Med        ISSN: 0749-3797            Impact factor:   5.043


  49 in total

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Review 5.  The neurobiology of food intake in an obesogenic environment.

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Review 7.  Environmental strategies for portion control in children.

Authors:  Thomas N Robinson; Donna M Matheson
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8.  Variations in cereal volume affect the amount selected and eaten for breakfast.

Authors:  Barbara J Rolls; Jennifer S Meengs; Liane S Roe
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9.  Portion size: review and framework for interventions.

Authors:  Ingrid Hm Steenhuis; Willemijn M Vermeer
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10.  Literacy, numeracy, and portion-size estimation skills.

Authors:  Mary Margaret Huizinga; Adam J Carlisle; Kerri L Cavanaugh; Dianne L Davis; Rebecca P Gregory; David G Schlundt; Russell L Rothman
Journal:  Am J Prev Med       Date:  2009-04       Impact factor: 5.043

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