Warning: attending to a mask may be hazardous to your perception.

Object substitution is a type of backward masking that occurs when a mask appears during visual search for a target. We tested the hypothesis that object substitution is an overwriting process triggered by attentional selection of the mask. Impeding attentional selection of a mask by embedding it in an array of distractors eliminated object substitution. Similarly, object substitution did not occur when the mask appeared in advance of the target and, therefore, could not capture attention during search for the target. However, masking was reinstated when the mask was revealed from background contours at the moment of target onset and could therefore capture attention during search. These observations demonstrate that attentional selection of the mask is a necessary step in this type of masking and suggest that object substitution is active overwriting of unattended information triggered by selection of other visual information at a nearby location.