Bias effects in facilitatory phonological priming.

In four experiments, we examined the facilitation that occurs when spoken-word targets rhyme with preceding spoken primes. In Experiment 1, listeners' lexical decisions were faster to words following rhyming words (e.g., ramp-LAMP) than to words following unrelated primes (e.g., pink-LAMP). No facilitation was observed for nonword targets. Targets that almost rhymed with their primes (foils; e.g., bulk-SULSH) were included in Experiment 2; facilitation for rhyming targets was severely attenuated. Experiments 3 and 4 were single-word shadowing variants of the earlier experiments. There was facilitation for both rhyming words and nonwords; the presence of foils had no significant influence on the priming effect. A major component of the facilitation in lexical decision appears to be strategic: listeners are biased to say "yes" to targets that rhyme with their primes, unless foils discourage this strategy. The nonstrategic component of phonological facilitation may reflect speech perception processes that operate prior to lexical access.