L Wenger1, R Malone, L Bero. 1. Institute for Health Policy Studies, School of Medicine, Box 0936, University of California, San Francisco, CA 94143, USA. lynndee@itsa.ucsf.edu
Abstract
OBJECTIVES: The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. METHODS: A content analysis of 790 cigar-focused newspaper and magazine articles was conducted. RESULTS: Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures. CONCLUSIONS: Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.
OBJECTIVES: The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. METHODS: A content analysis of 790 cigar-focused newspaper and magazine articles was conducted. RESULTS: Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures. CONCLUSIONS: Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.
Authors: Cristine D Delnevo; Eric S Pevzner; Michael B Steinberg; Charles W Warren; John Slade Journal: Am J Public Health Date: 2002-06 Impact factor: 9.308
Authors: Michael D Barnes; Carl L Hanson; Len M B Novilla; Aaron T Meacham; Emily McIntyre; Brittany C Erickson Journal: Am J Public Health Date: 2008-02-28 Impact factor: 9.308