| Literature DB >> 35845788 |
Marian Socoliuc1, Veronica Grosu1, Marius-Sorin Ciubotariu1, Simona-Maria Brînzaru1, Cristina Gabriela Cosmulese1.
Abstract
Today, food quality and safety, on the one hand, as well as increasing the level of information of consumers with direct implications on their food preferences, on the other hand, are highly debated topics in both national and international literature. The lack of consumers' knowledge of information on food safety could make consumers purchase unsafe food. In the event of the existence of this kind of information, the consumption would be a safer one. Our research aimed to understand the means of adjusting the food offered to the request manifested by young and educated people and the impact of the information asymmetry on the consumers' behavior. The main objectives of the study focus on exploring the nature of the informational asymmetry and the extent to which it usually affects the consumers' perception and on identifying the prevalent socioeconomic factors that influence the consumers' behavior regarding their perception of the quality of the food products and quantifying the impact of the information asymmetry on consumers' behavior. In this study, a questionnaire survey among 529 young and educated people was used to design a cumulative analysis in order to allow the forecast based on a future trend of the food policies in relation to the change in the consumers' behavior induced by the informational asymmetry. This analysis was segmented into impact sections that delineate the weight of the generating asymmetry factors from the weight of the factors with resistance to this phenomenon. The results of the survey led both to the identification of a quantification model of the information asymmetry that manifests itself within the relationship between the producer and the consumer and to the identification of a typology of informational asymmetry which manifests itself differently depending on the features of the food products. The study can be useful for those entities that want to identify the changes in the typology of consumption according to certain criteria in order to correlate their offer with the consumers' requirements, as well as for the national or regional institutional bodies with a role in developing food policies adapted to these requirements.Entities:
Keywords: attributive asymmetry; business model; completive asymmetry; food policies; sustainable products
Year: 2022 PMID: 35845788 PMCID: PMC9280644 DOI: 10.3389/fnut.2022.912759
Source DB: PubMed Journal: Front Nutr ISSN: 2296-861X
FIGURE 1The relation between quality in terms of food safety, attributes, and features. Source: 20.
The synthesis of the main impact studies on the researched field.
| Author | Aim | Results/Conclusion | Impact |
| Zhai and Han ( | To examine whether the certificate authority’s inspection information sharing policy (IIS policy) can improve food quality in online commerce. | The results suggest that producers tend to offer high-quality food, while both the online platform and food producers can earn more profits by adjusting the selling price and commissions according to IIS policy. | A high impact study because, during the COVID-19 pandemic, e-commerce in the area of food products has increased considerably but exacerbates the information asymmetry, which generates a market full of low-priced and poor-quality food. It is a phenomenon that must be followed carefully. |
| Bronnmann et al. ( | To design discrete-choice experiments for measuring the relative importance of the motivations for choosing eco-labeled products in order to reduce the information asymmetry between producers and consumers. | The result shows that choice probability increases if the product carries an ecolabel (a percentage of 63% choice probability to consumer demand for sustainable products), but the magnitude of this effect depends on the information provided about the sustainability of the product. | An average impact is due to the fact that this study emphasizes a primary tool in providing information between producer and consumer, namely eco-labels of products. |
| Rezitis and Tsionas ( | This study focuses on “a multivariate panel error correction model (PVECM) to investigate asymmetric price transmission among the farm, processor, and retail segments of the European food supply chain” for the 2005–2016 period. | The results indicate that, in both the long- and short-run, retail prices respond more strongly to processor price increases than decreases and the same occurs for processor prices due to farm price changes. Thus, the findings demonstrate the presence of “positive asymmetric price transmission in the European food supply chain.” | High impact due to the fact that the study supports the general findings of the existing literature, namely that the food price pass-through varies greatly across the product category and across counties as well as that the pass-through to producer prices is greater than to the consumer prices. |
| Galati et al. ( | Identifies the main factors affecting the consumers’ interest in receiving information on food irradiation technology. | Findings revealed that 89.2% of the Italian consumers are interested in receiving information on the treatment of foods with ionizing radiation aimed at raising product safety. | High impact due to the fact that the study underlined that a concern of misinformation manifests among the Italian consumers regarding the irradiation technology. |
| Brach et al. ( | To investigate the potential moderating effect of the perceived credibility of third-party certification labels (TPCL) on both perceived risk and purchase intentions. | Sustainable products are characterized by credence qualities that are associated with increased perceptions of risk, which negatively influence the consumers’ purchase intentions. TPCL on sustainable products provides brand-like information cues that reduce the perceived risk of the sustainable products. Consumers must perceive TPCL as credible for them in order to reduce the consumers’ risk perceptions. | It is an impact study as it addresses those companies that allocate resources to sustainable products and those legislators that adopt the policy in this area. |
| Plank and Teichmann ( | To suggest a new product label, build a facts panel on Corporate Social and Environmental Behavior (CSEB Facts Panel), and test its effects on the consumers’ response. | Results showed that, when consumers face a trade-off between social responsibility and environmental responsibility, social responsibility is more important to consumers and individual difference variables, such as social consciousness and environmental consciousness, can influence consumers’ responses to the CSEB Facts Panel. | Average impact of the study due to its experimental nature; this research only tested three specific facts for corporate social behavior and corporate environmental behavior each. |
| Le and Nguyen ( | To study the way the market for safe vegetables works in Vietnam and how it responds to the government’s inspection by suggesting a theoretical model that depicts a shop owner’s behavior within the market for safe vegetables under informational asymmetry that manifests between the sellers and the buyers. | Results show that low credibility leads to limited efficiency of the inspection activities. Having a third party for quality inspection improves the situation. Not only the mix ratio but also the total of truly safe vegetables consumed are increased alongside the likelihood of inspection. | The average impact is based on the fact that the conclusion from this study can also be applied to other credence goods. |
| Palma et al. ( | To analyze whether asymmetry in information affects consumer preferences and willingness to pay for ambiguous claims using the native attribute. | The results showed that consumers preferred native varieties. Furthermore, tastes and preferences for all product attributes were heterogeneous; heterogeneity in preference for the native attribute was only significant at the 10% level. | The average impact is based on the fact that the results provide additional evidence that the consumers might be misled by their perceptions of “native” products with incomplete or ambiguous information. |
| Nestorowicz ( | To examine the areas affected by the asymmetry of knowledge and information between producers and consumers in the food market. | The results show that if information asymmetry is reduced, it may be said that it is a socially responsible communication; otherwise, we cannot talk about CSR. | The average impact is based on the fact that the study offers clues about the actions of the manufacturer which could reduce or deepen the asymmetry. |
Source: Author’s compilation.
FIGURE 2Mapping of the research. Source: Author’s compilation.
FIGURE 3The structure of the questionnaire (*S-sections). Source: Author’s compilation.
The structure of the food consumption of families with one or more members contributing to the family income.
| Working members | Milk and dairy products (%) | Eggs and other products of animal origin (%) | Cereals and bakery products (%) | Tea and coffee or other hot drinks (%) | According to personal preferences (%) |
| All | 15.48 | 23.86 | 17.30 | 34.43 | 8.93 |
| 1 member | 16.49 | 26.60 | 14.89 | 31.91 | 10.11 |
| 2 members | 14.84 | 22.26 | 18.73 | 36.40 | 7.77 |
| 3 members | 18.37 | 18.37 | 20.41 | 34.69 | 8.16 |
| More than 3 members | 10.34 | 31.03 | 13.79 | 31.03 | 13.79 |
The structure of the respondents’ options on features related to age, degree of education, and other family features.
| 1. Age | 2. Studies | ||
| 18–20 | 33.33% | Student | 67.21% |
| 20–25 | 47.36% | Short-term higher education | 8.20% |
| 25–30 | 7.83% | Long-term higher education | 23.50% |
| Over 30 | 11.48% | Ph.D. | 1.09% |
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| >300 euro | 22.22% | 1 member | 13.11% |
| 300 euro | 26.96% | 2 members | 13.11% |
| 300–1,000 euro | 33.88% | 3 members | 69.03% |
| Over 1,000 euro | 16.94% | More than 3 members | 4.74% |
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| 1 member | 34.24% | ||
| 2 members | 51.55% | ||
| 3 members | 8.93% | ||
| More than 3 members | 5.28% | ||
The structure of the change in pork consumption depends on the festive or ordinary moment of the day and (depending on) the members that contribute to the family income.
| Pork meat | Lunch (%) | Holiday lunch (%) | Dinner (%) | Week-end dinner (%) | Holiday dinner (%) |
| All | 9.47 | 35.15 | 5.83 | 10.93 | 20.04 |
| 1 member | 10.64 | 31.91 | 5.85 | 9.57 | 18.09 |
| 2 members | 9.54 | 38.52 | 6.36 | 12.01 | 22.61 |
| 3 members | 8.16 | 32.65 | 4.08 | 8.16 | 12.24 |
| More than 3 members | 3.45 | 27.59 | 3.45 | 13.79 | 20.69 |
The structure of the change in the chicken consumption depends on the festive or ordinary moment of the day and (depending on) the members that contribute to the family income.
| Chicken meat | Lunch (%) | Week-end lunch (%) | Holliday lunch (%) | Dinner (%) | Week-end dinner (%) | Holiday dinner (%) |
| All | 36.98 | 33.88 | 23.50 | 18.76 | 19.13 | 20.58 |
| 1 member | 33.51 | 27.13 | 25.53 | 17.55 | 20.21 | 23.40 |
| 2 members | 38.16 | 36.04 | 23.32 | 20.85 | 19.08 | 18.73 |
| 3 members | 42.86 | 46.94 | 16.33 | 12.24 | 16.33 | 18.37 |
| More than 3 members | 37.93 | 34.48 | 24.14 | 17.24 | 17.24 | 24.14 |
FIGURE 4Differences in options regarding the consumption and motivation in consumption of meat products and/or fruits and vegetables.
FIGURE 5The consumers’ options regarding the consumption of snacks and the moment of having it.
The sections of interest regarding information asymmetry in relationship with the hypotheses and the mapping of the questions.
| Sections | Split criteria Q5 (family working members) | Hypotheses | Questions | ||||||||||||||||
| 1. Characteristics | Functional | H1 | H3 | Q6 | Q8 | Q9 | Q10 | Q11 | Q12 | Q13 | Q14 | Q15 | Q16 | Q23 | Q27 | Q33 | Q34 | ||
| Economic | H1 | H2 | H4 | H5 | Q3 | Q2 | Q4 | Q21 | Q22 | Q27 | Q36 | Q37 | Q38 | Q39 | Q40 | ||||
| Technical | H3 | Q29 | Q30 | Q31 | Q32 | Q35 | |||||||||||||
| Space | H4 | Q7 | Q27 | ||||||||||||||||
| 2. Attributes | Perceived quality | H1 | H4 | Q18 | Q19 | ||||||||||||||
| Expected quality | H1 | H2 | Q18 | Q19 | Q23 | Q25 | 29 | Q30 | Q31 | Q32 | Q35 | ||||||||
| 3. Causality | Consumer decision | H1 | H4 | Q2 | Q3 | Q5 | Q17 | Q20 | Q22 | Q24 | Q26 | Q28 | Q29 | Q30 | Q31 | Q32 | Q35 | ||
| Need for consumption | H1 | H2 | Q6 | Q24 | Q26 | Q33 | Q38 | Q39 | Q40 | ||||||||||
The estimation of the features of the information asymmetry model is based on the Q5 segmentation criterion.
| Sections | Split criteria Q5 | All | Working members – 1 | Working members – 2 | Working members – 3 | Working members – +3 | ||||
| Sections 1 – characteristics | Functional | H1 | H3 | 44.00 | 45.00 | 42.00 | 46.00 | 42.00 | ||
| Sections 1 – characteristics | Economic | H1 | H2 | H4 | H5 | 25.00 | 23.00 | 26.00 | 24.00 | 27.00 |
| Sections 1 – characteristics | Technical | H3 | 13.00 | 13.00 | 13.00 | 13.00 | 16.00 | |||
| Sections 1 – characteristics | Space | H4 | 3.00 | 2.00 | 3.00 | 3.00 | 3.00 | |||
| Section 2 – attributes | Perceived quality | H1 | H4 | 3.00 | 3.00 | 3.00 | 6.00 | 3.00 | ||
| Section 2 – attributes | Expected quality | H1 | H2 | 19.00 | 20.00 | 19.00 | 22.00 | 23.00 | ||
| Section 3 – causality | Consumer decision | H1 | H4 | 36.00 | 33.00 | 36.00 | 34.00 | 41.00 | ||
| Section 3 – causality | Need for consumption | H1 | H2 | 19.00 | 18.00 | 20.00 | 19.00 | 19.00 | ||
Q, questions; H, hypotheses.