Literature DB >> 3558875

Marketing strategies for recruiting gay men into AIDS research and education projects.

A Silvestre, D W Lyter, C R Rinaldo, L A Kingsley, R Forrester, J Huggins.   

Abstract

Recruiting gay and bisexual men into AIDS-related research and education programs will become increasingly common as federal, state and local funds become available. The Pitt Men's Study, a study of the natural history of Human Immunodeficiency Virus (HIV) infection, developed a recruitment strategy based on marketing principles. These techniques allowed the study to target particular gay and bisexual groups for inclusion. 1718 gay and bisexual men were recruited. Non-whites and unemployed men were targeted and recruited in numbers comparable to their representation in the larger community.

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Year:  1986        PMID： 3558875     DOI： 10.1007/BF01325118

Source DB:  PubMed          Journal:  J Community Health        ISSN： 0094-5145


  3 in total

1.  Broadening the concept of marketing.

Authors:  P Kotler; S J Levy
Journal:  J Mark       Date:  1969-01

2.  Additional recommendations to reduce sexual and drug abuse-related transmission of human T-lymphotropic virus type III/lymphadenopathy-associated virus.

Authors: 
Journal:  MMWR Morb Mortal Wkly Rep       Date:  1986-03-14       Impact factor: 17.586

3.  Application of marketing principles to improve participation in public health program.

Authors:  K Alexander; J McCullough
Journal:  J Community Health       Date:  1981
  3 in total
  8 in total

1.  A Twenty-Two-Year-Old Community Advisory Board: Health Research as an Opportunity for Social Change.

Authors:  Anthony J Silvestre; Sandra J Quinn; Charles R Rinaldo
Journal:  J Community Pract       Date:  2010-01-01

2.  Recruiting minority men who have sex with men for HIV research: results from a 4-city campaign.

Authors:  Anthony J Silvestre; John B Hylton; Lisette M Johnson; Carmoncelia Houston; Mallory Witt; Lisa Jacobson; David Ostrow
Journal:  Am J Public Health       Date:  2006-05-02       Impact factor: 9.308

3.  Planning for the AIDS epidemic: public health control measures and the provision of patient care.

Authors:  J A DeHovitz
Journal:  J Community Health       Date:  1986

4.  Sexual, behavioral, and quality of life characteristics of healthy weight, overweight, and obese gay and bisexual men: findings from a prospective cohort study.

Authors:  Thomas E Guadamuz; Sin How Lim; Michael P Marshal; Mark S Friedman; Ronald D Stall; Anthony J Silvestre
Journal:  Arch Sex Behav       Date:  2011-10-25

5.  Changes in HIV rates and sexual behavior among homosexual men, 1984 to 1988/92.

Authors:  A J Silvestre; L A Kingsley; P Wehman; R Dappen; M Ho; C R Rinaldo
Journal:  Am J Public Health       Date:  1993-04       Impact factor: 9.308

6.  The HIV antibody test: why gay and bisexual men want or do not want to know their results.

Authors:  D W Lyter; R O Valdiserri; L A Kingsley; W P Amoroso; C R Rinaldo
Journal:  Public Health Rep       Date:  1987 Sep-Oct       Impact factor: 2.792

7.  Middle-aged and older men who have sex with men exhibit multiple trajectories with respect to the number of sexual partners.

Authors:  Sin How Lim; Charles Lafayette Christen; Michael P Marshal; Ronald D Stall; Nina Markovic; Kevin H Kim; Anthony J Silvestre
Journal:  AIDS Behav       Date:  2012-04

8.  Prevalence of chlamydia and gonorrhoea among a population of men who have sex with men.

Authors:  R L Cook; K St George; A J Silvestre; S A Riddler; M Lassak; C R Rinaldo
Journal:  Sex Transm Infect       Date:  2002-06       Impact factor: 3.519
  8 in total

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