Literature DB >> 12309673

Broadening the concept of marketing.

P Kotler, S J Levy.   

Abstract

Keywords:  Commerce; Commercial Sector; Communication; Economic Factors; Macroeconomic Factors; Market Research; Marketing; Mass Media; Private Sector; Promotion; Public Sector; Research Methodology; Sales; Social Marketing

Mesh：

Year:  1969        PMID： 12309673

Source DB:  PubMed          Journal:  J Mark        ISSN： 0022-2429


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  6 in total

1.  Simulating smokers' acceptance of modifications in a cessation program.

Authors:  R Spoth
Journal:  Public Health Rep       Date:  1992 Jan-Feb       Impact factor: 2.792

2.  Salient hopes and fears: social marketing to promote human services.

Authors:  M C Plantz
Journal:  Community Ment Health J       Date:  1980

3.  Achieving Sustainable Development Goals Through Collaborative Innovation: Evidence from Four European Initiatives.

Authors:  Laura Mariani; Benedetta Trivellato; Mattia Martini; Elisabetta Marafioti
Journal:  J Bus Ethics       Date:  2022-07-14

4.  Marketing strategies for recruiting gay men into AIDS research and education projects.

Authors:  A Silvestre; D W Lyter; C R Rinaldo; L A Kingsley; R Forrester; J Huggins
Journal:  J Community Health       Date:  1986

5.  Influencing behavioral change by customer engagement amongst youth.

Authors:  Sonal Singh
Journal:  Adolesc Health Med Ther       Date:  2011-12-19

6.  Interventions as experiments: Connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income inequality, and guns.

Authors:  Arch G Woodside
Journal:  J Bus Res       Date:  2020-06-08
  6 in total

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