Jack Michael, Behavior Analyst.

Jack Michael was the quintessential behavior analyst. Despite his reputation as a theoretician and expert in verbal behavior and on Skinner's book Verbal Behavior, Jack was actually an applied behavior analyst in the literal sense before anyone had coined the term. Prior to becoming one of Jack's doctoral students at Western Michigan University, I was a behavior-analytic neophyte. After I graduated and began my own teaching (modeled after Jack's behavior-analytic method of teaching) and thinking and writing about behavior analysis, I found myself talking and thinking like Jack. He had a similar behavior changing effect not only on many of his other students, but also on others who had the good fortune to know him. © Association for Behavior Analysis International 2021.