What do European women know about their female cancer risks and cancer screening? A cross-sectional online intervention survey in five European countries.

OBJECTIVES: Informed decisions about cancer screening require accurate knowledge regarding cancer risks and screening. This study investigates: (1) European women's knowledge of their risk of developing breast, ovarian, cervical or endometrial cancer, (2) their knowledge about mammography screening and (3) whether an evidence-based leaflet improves their knowledge.
DESIGN: Cross-sectional online intervention survey.
SETTING: National samples from five European countries (Czech Republic, Germany, UK, Italy and Sweden)-drawn from the Harris Interactive and the Toluna panel, respectively, in January 2017-were queried on their knowledge of age-specific risks of developing breast, cervical, ovarian or endometrial cancer within the next 10 years and of mammography screening before and after intervention. PARTICIPANTS: Of 3629 women (inclusion criteria: age 40-75 years) invited, 2092 responded and 1675 completed the survey (response rate: 61.4%). INTERVENTION: Evidence-based leaflet summarising information on age-adjusted female cancer risks, mammography and aspects of cancer prevention. PRIMARY OUTCOME MEASURES: Proportion of women (1) accurately estimating their risk of four female cancers, (2) holding correct assumptions of mammography screening and (3) changing their estimations and assumptions after exposure to leaflet.
FINDINGS: Across countries, 59.2% (95% CI 56.8% to 61.6%) to 91.8% (95% CI 90.3% to 93.0%) overestimated their female cancer risks 7-33 fold (mediansacross tumours: 50.0 to 200.0). 26.5% (95% CI 24.4% to 28.7%) were aware that mammography screening has both benefits and harms. Women who accurately estimated their breast cancer risk were less likely to believe that mammography prevents cancer (p<0.001). After leaflet intervention, knowledge of cancer risks improved by 27.0 (95% CI 24.9 to 29.2) to 37.1 (95% CI 34.8 to 39.4) percentage points and of mammography by 23.0 (95% CI 21.0 to 25.1) percentage points.
CONCLUSION: A considerable number of women in five European countries may not possess the prerequisites for an informed choice on cancer screening. Evidence-based information in patient leaflets can improve this situation. © Author(s) (or their employer(s)) 2018. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ.

Our study is, to the best of our knowledge, the first systematic investigation in five European countries of women’s estimates of their age-specific risk for breast, ovarian, cervical and endometrial cancer; their basic understanding of mammography screening; the link between their cancer risk perception and their understanding of screening; and the extent to which their knowledge would benefit from the provision of evidence-based health information.

Due to the cross-sectional design of the study, we were unable to assess whether the improved outcomes after intervention translated into any behavioural changes or were maintained over the longer run.

We also cannot exclude the likelihood that women with a greater interest in the topic of cancer and screening were more likely to respond to our survey, which might have influenced our results and limit generalisability.

Introduction

Women in countries with modern healthcare systems are confronted with the question of whether to participate in screening for female cancers (ie, breast cancer, cervical cancer, ovarian cancer and endometrial cancer). Cancer screening can produce benefits by identifying treatable cancer at an early stage and thereby reducing the risk of mortality. Cancer screening can, however, also produce harms by overdiagnosis and overtreatment.1 2 Overdiagnosis is the detection of histopathological abnormalities that meet the definition of (pre-)cancer but would never progress to an invasive cancer that causes cancer-specific symptoms or death.2 3 The consequence of overdiagnosis is overtreatment, that is, unnecessary surgery, chemotherapy or radiation that does not benefit the patient but only harms. The proportion of benefits and harms varies by the basic risk of cancer type and screening programme4–8; thus, this information needs to be made available to the public to allow informed decisions.9 10 Efforts to increase mortality benefits and reduce the extent of overdiagnosis by stratifying cancer screening according to risks are now underway and make the need for communicating the basic cancer risks even more apparent.11

To date, screening for endometrial cancer is neither encouraged nor recommended by any European country because evidence endorsing the screening is lacking. Likewise, population-based ovarian cancer screening using ultrasound is not recommended because current evidence demonstrates an unfavourable balance of its benefits and harms.4 12 New strategies assigning women to multimodal screening using blood-based tumour-marker dynamical changes12 might prove to be  potentially (cost-)effective in the future and become a feasible screening tool for this type of cancer.13 In contrast, nearly all European countries have established population-based screening programmes for breast and cervical cancer on the basis of evidence demonstrating that the benefit–harm ratio is sufficiently balanced for certain age groups.7 14 Particularly for mammography screening, European women between 50 and 69 years receive regularly invitation letters for participating in the screening and informational material about the effectiveness of the screening.

But are women sufficiently informed about the their baseline cancer risk and the benefits and harms of mammography screening, which is a prerequisite to making an informed choice on screening attendance? In nine European countries, 92% of the women overestimated the benefit of mammography by at least an order of magnitude, and less than 10% of a national US sample regularly attending one or more cancer screenings had ever heard of overdiagnosis due to screening.15 16 The European study additionally revealed that the nature of health information provided largely influenced overestimation. Moreover, as a German national study documented, a considerable number of women incorrectly assumed that mammography screening prevents incidence of cancer.17 What remains unaddressed in these studies is whether these women had already greatly overestimated their risk of developing cancer at a certain time in life. Misperceiving one’s own risk of developing cancer as being particularly high may trigger unreasonable assumptions about cancer screening.15 17

This study addresses five main questions: (1) do European women know their risk of being diagnosed with breast, ovarian, cervical or endometrial cancer?; (2) do European women know that cancer screening such as mammography has both benefit and harms and does this knowledge correspond with their knowledge of their breast cancer risk?; (3) are European women in the core age group of breast cancer screening more likely to have more accurate knowledge regarding breast cancer risks and mammography screening?; (4) does an information leaflet improve European women’s knowledge regarding cancer risk and screening?; and (5) do women from different European countries vary in their knowledge before and after the intervention?

Method

The core objectives of this study were triggered by the requirements of the ongoing Female cancer prediction using cervical omics to individualise screening and prevention (FORECEE) project— funded by the European Union’s Horizon 2020 research and innovation programme—that aims to develop an epigenetic test to predict the risk for breast, ovarian, cervical and endometrial cancers in women using cervical cells (https://forecee.eu). Part of the FORECEE project is to understand educational and communicative needs from the side of women who might be targeted by the potential introduction of the resulting women’s cancer risks identification (WID) test in the future. The study reported herein investigated the educational aspect in that it sought to learn: (1) about women’s knowledge of their female cancer risks and cancer screening at base line and (2) about the effect of an evidence-based leaflet (intervention) on that knowledge. To gain these insights with sufficiently large national samples from different European countries, the study was set up as a cross-sectional online survey with two phases (before/after intervention). The content of the cross-sectional online intervention survey and an evidence-based leaflet (intervention) were developed by the authors of the study; revised by clinical, epidemiological and decision analysis experts of the FORECEE consortium; and programmed by the market research institute Harris Interactive (Germany). Study materials were translated into country-specific languages by a professional translation office and checked for correctness and completeness by country-specific members of the FORECEE consortium.

Sample frame

The sample frame was the Harris Interactive Panel and the Toluna Panel, maintained and subcontracted, respectively, by Harris Interactive, an established market research institute operating in more than 60 countries worldwide. The panels are representative of the general population with respect to age, education, gender and regions in each of the countries and comprise about 78 000 and 275 000 female participants of the age group targeted in this study, respectively. Participants have agreed in advance to participate in online research.

Sample selection

The survey questions targeted knowledge on cancer screening and female cancer risks in European women. Thus, the goal was to survey national samples of women in and around the core age group of screening programmes (40–75 years) in five European countries that represent Northern, Eastern, Southern, Western and Central Europe and the nationalities of members of the FORECEE consortium. The countries chosen based on these criteria were: the Czech Republic, Germany, the UK, Italy and Sweden. To reduce non-respondent bias and to better reflect the general population of women at screening age in each country, we applied quotas matching the distribution of age and education of the general population of each country at the point of survey completion. Quotas per country were calculated on the grounds of three levels of education (low, medium and high) as categorised by the International Standard Classification of Education (ISCED) and of four age groups (40–49 years, 50-59 years, 60–69 years and 70–75 years). We calculated that a sample size of 300 participants per country was required to detect differences in knowledge of 20% or higher within and between samples. To allow for non-response and ineligibility, Harris eventually drew a sample of 3629 women from the panels.

Survey administration

In January 2017, Harris Interactive contacted eligible women in each of the five European countries by email. The email provided basic information about the study, the link to the study (with a personalised password) in the nation-specific language of the target population and an offer of a €5 honorarium on completion of the survey. Up to two reminder emails were sent to non-respondents until the intended sample size was met.

Survey questionnaire and intervention

The survey study comprised a leaflet intervention and two main questions concerning female cancer risks and screening knowledge, which were asked before and after the intervention. For the question on female cancer risks, women were asked to provide their numerical estimates (open-field response) of how many women out of 1000 in her specific age group will be diagnosed with each of the following four listed female cancers (breast, ovarian, cervical and endometrial cancer) within the next 10 years. The order of cancer types was always randomised. Next, they were asked whether cancer screening such as mammography: (1) comes with benefits (reduction of cancer deaths) but no harms, (2) comes with benefits (reduction of cancer deaths) and harms (eg, overdiagnosis) or (3) helps prevent cancer before it starts. Again, the order of the possible answers was always randomised. After responding to the questions, women were next presented online with the leaflet intervention. Women were not told that they would be later queried on the same questions again and, after opening the leaflet online, were no longer able to return to the initial part of the survey.

The leaflet was developed at early stages together with focus groups of women at target age and was based on the guideline for evidence-based health information of the German Network for Evidence-Based Medicine,18 which recommends informing people about the actual risk of a specific disease in question, informing them about potential interventions by using absolute numbers and the same reference class when describing the benefit and harms and setting this benefit–harm information in context with the option of doing nothing if applicable. Accordingly, the leaflet informed women on age-specific risks (45 years, 55 years, 65 years and 75 years) for breast, ovarian, cervical and endometrial cancer in the general population over a period of 10 years; on current approaches of cancer screening—exemplified in detail for mammography screening—and prevention; and on the benefit–harm ratio of populations attending or not attending mammography screening based on current evidence19 and exemplified in a facts box,20 21 which has been shown to improve understanding even in people with low literacy levels.22 Women could take as much time as they desired to familiarise themselves with the content of the leaflet. After they finished reading the leaflet by clicking the next button, women were presented with the initial questions again and no longer able to return to the leaflet. The exact wording of the survey and leaflet can be seen in the online supplementary file.

The leaflet was part of a larger study on: (1) women’s knowledge about female cancers and cancer screening and (2) their attitude towards a forthcoming epigenetic predictive test on female cancer risks (WID test). Results from the second part of the study, which do not deal with women’s knowledge of current risk and clinical practice, go beyond the scope of this article and will be presented elsewhere.

Outcomes

The primary outcomes were the: (1) proportion of women accurately estimating their risk of four female cancers, (2) proportion of women holding correct assumptions about mammography screening and (3) proportional changes in these estimations and assumptions after exposure to the leaflet. The secondary outcomes were: (1) differences in the proportion of correct judgements between the five European countries, (2) differences in this proportion between women belonging and not belonging to the core age group (50–69 years) of systematic mammography screening and (3) the association between an accurate estimation of breast cancer risk and misconceptions of mammography.

Statistical analysis and data presentation

The online version of the questionnaire did not allow for item non-response; thus, all 1675 questionnaires were completed in full. Epidemiological data on age-specific 10-year risks for each of the female cancers were derived from the population-based cancer registry database of the Robert Koch Institute (www.krebsdaten.de) in Germany.23 Details on the age-specific risks for each of the four female cancers derived from the database can be seen in table 1. To accommodate for potential country-specific variations in female cancer risks, women’s responses to the knowledge questions on female cancer risks were rated correctly within a ±50% margin of error. For instance, if the risk of a 55-year-old woman developing breast cancer within the next 10 years was 30 out of 1000 women, estimates between 15 and 45 were considered correct. Estimates above the upper bound of the 50% margin of error were rated as ‘overestimations’ and those below the lower bound of the 50% margin as ‘underestimations’. Women’s responses to the question concerning their knowledge of mammography screening were rated correct if they chose the option stating that the screening comes with benefits (reduction of cancer deaths) and harms (eg, overdiagnosis), as suggested by scientific evidence.7 19 Because a personal history of female cancer may have influenced women’s estimates of their personal female cancer risk, we analysed all data including and excluding the 129 women who reported a personal history of female cancer or were unsure about their past diagnosis. These analyses showed no effect on the outcome measures reported here, which is why we present all sample data in full.

Table 1

Actual age-specific risks of developing a certain female cancer within the next 10 years displayed for different age groups and for each of the four female cancers

Numbers of women who will develop cancer within the next 10 years…*
	per 1000 women aged 45 years	per 1000 women aged 55 years	per 1000 women aged 65 years	per 1000 women aged 75 years
Breast cancer	21	30	35	33
Ovarian cancer	2	3	4	4
Cervical cancer	2	2	1	1
Endometrial cancer	2	5	6	6

*All age-specific cancer risks displayed in the table are based on the population-based cancer registration dataset of the German Centre for Cancer Registry Data within the Robert Koch Institute (www.krebsdaten.de), database query, 1 August 2016.

To define the core age group, we decided on women eligible for mammography screening for breast cancer (50–69 years) because this is an implemented, systematic population-based screening programme in each of the five European countries, for which women in these countries receive an invitation letter every second year supplemented with information material.

All results are provided as absolute frequencies with 95% CIs. The non-parametric Wilcoxon test was used in order to perform within-group analyses of data collected from women comprising correct versus incorrect estimates of their perceived risk of developing breast cancer and also the variance in their misconceptions of mammography screening. All data were stored and analysed using IBM SPSS Statistics V.24.

Patient involvement

Patients were not involved in the design or conduct of the study. There is no plan to disseminate the results to study participants.

Data sharing

The full dataset is available to researchers via an application to the FORECEE (4C) consortium group.

Role of funding sources

The corresponding author had full access to all the data in the study and had final responsibility for the decision to submit for publication.

Results

Sample description

Of 3629 women invited, 848 did not respond, 197 were not eligible (duplicate listing, other strata than originally coded) and 492 entered the survey after respective quotas were filled. Of the 2092 who responded, 417 did not finish the survey, resulting in 1675 completed surveys. Using the American Association for Public Opinion Research response rate calculator, which incorporates a default method for estimating e (estimated proportion of cases of unknown eligibility that is eligible), the survey yielded a response rate of 61.4% (1675/[1675+417 + e(848)]) and a cooperation rate of 80.1% (1675/[1675+417]).

Of the 1675 surveys collected in total, 356 were completed in the Czech Republic, 335 in Germany, 323 in the UK, 338 in Italy and 323 in Sweden. Across countries, the distribution of age groups was: 40–49 (29.6%) years, 50–59 (29.3%) years, 60–69 (29.5%) years and 70–75 (11.7%) and the distribution of educational levels was: low (27.8%), medium (48.8%) and high (23.5%). One hundred and four women reported a personal history of female cancer in the past and 25 were not sure if their diagnosis concerned a female cancer. Table 2 provides country-specific details on these characteristics. Note that based on the official distribution of ISCED levels for each country, the proportion of respondents with low, medium and high levels of education differed across the five national samples in our study. Additional details on the match between the joint distribution of age and education within each of the national samples and the joint distribution of these two characteristics in each of the respective national populations are given in the online supplementary table 1).

Table 2

Characteristics of study sample

Number of participants (%)
	All countries (n=1675)	Czech Republic (n=356)	Germany (n=335)	UK (n=323)	Italy (n=338)	Sweden (n=323)
Age group (years)
40–49	495 (29.6)	100 (28.1)	96 (28.7)	101 (31.3)	102 (30.2)	96 (29.7)
50–59	490 (29.3)	90 (25.3)	109 (32.5)	101 (31.3)	96 (28.4)	94 (29.1)
60–69	494 (29.5)	131 (36.8)	82 (24.5)	82 (25.4)	101 (29.9)	98 (30.3)
70–75	196 (11.7)	35 (9.8)	48 (14.3)	39 (12.1)	39 (11.5)	35 (10.8)
Education (ISCED)
High	393 (23.5)	52 (14.6)	65 (19.4)	116 (35.9)	43 (12.7)	117 (36.2)
Medium	817 (48.8)	256 (71.9)	207 (61.8)	111 (34.4)	112 (33.1)	131 (40.6)
Low	465 (27.8)	48 (13.5)	63 (18.8)	96 (29.7)	183 (54.1)	75 (23.2)
Personal history of female cancer
Yes	104 (6.2)	20 (5.6)	23 (6.9)	19 (5.9)	20 (5.9)	22 (6.8)
Unknown	25 (1.5)	6 (1.7)	1 (0.3)	4 (1.2)	7 (2.1)	7 (2.2)
No	1546 (92.3)	330 (92.7)	311 (92.8)	300 (92.9)	311 (92.0)	294 (91.0)

ISCED, International Standard Classification of Education.

Women’s knowledge of their age-specific cancer risk for female cancers

Among all women, 23.3% (rangecountry-specific correct responses: 18.1%–29.3%) provided a correct estimate of their age-specific risk for breast cancer within the next 10 years, 15.6% (range: 11.1%–23.6%) for ovarian cancer, 6.8% (range: 3.4%–11.9%) for cervical cancer and 12.7% (range: 9.6%–19.4%) for endometrial cancer. A minority of women underestimated their age-specific cancer risks: 17.5% for breast cancer, 2.8% for ovarian cancer, 1.4% for cervical cancer and 5.0% for endometrial cancer. Less than 1.7% considered their cancer risk for any of the four female cancers to be zero. The majority of women overestimated their age-specific risks: 59.2% for breast cancer, 81.6% for ovarian cancer, 91.8% for cervical cancer and 82.3% for endometrial cancer. The magnitude of overestimation across all women was 7-fold (median: 200.0, range: 35.0–950.0) for the age-specific risk for breast cancer, 16-fold (median: 50.0, range: 4.0–900.0) for ovarian cancer, 33-fold (median: 50.0, range: 3.0–999.0) for cervical cancer and 11-fold (median: 50.0, range: 4.0–900.0) for endometrial cancer.

The highest proportion of correct estimates and the smallest proportion of overestimations of the age-specific risk for each of these cancers were observed among women in Germany, and the lowest proportion of correct estimates and highest proportion of overestimations among women in the UK (all country-specific estimates, table 3).

Table 3

Correctness of European women’s estimates of their age-specific risks of breast, ovarian, cervical and endometrial cancer before and after reading the leaflet

Correctness of women’s estimated age-specific risk of developing cancer within next 10 years	Percentage of responders (95% CI)					Sweden
	All countries	Czech Republic	Germany	UK	Italy
	N=1675	n=356	n=335	n=323	n=338	n=323
	n core*=984	n core=221	n core=191	n core=183	n core=197	n core=192
BREAST CANCER
Before intervention
Correct response†	23.3 (21.3 to 25.4)	20.8 (16.7 to 25.4)	29.3 (24.4 to 34.4)	18.1 (14.8 to 23.6)	26.9 (22.3 to 32.0)	20.7 (16.5 to 25.6)
Correct/core age group*	22.2 (19.6 to 24.9)	20.4 (15.3 to 26.3)	23.6 (17.7 to 30.2)	22.4 (16.6 to 29.1)	25.4 (19.5 to 32.1)	19.3 (13.9 to 25.6)
Overestimation‡	59.2 (56.8 to 61.6)	59.0 (53.7 to 64.1)	46.6 (41.1 to 52.1)	71.2 (65.9 to 76.1)	54.1 (48.7 to 59.5)	65.9 (60.5 to 71.1)
After intervention
Correct response	54.0 (51.6 to 56.4)	47.5 (42.2 to 52.8)	57.9 (52.4 to 63.3)	55.7 (50.1 to 61.2)	49.4 (44.0 to 54.9)	60.4 (54.8 to 65.7)
Overestimation	20.5 (18.6 to 22.5)	22.5 (18.2 to 27.2)	14.6 (11.0 to 18.9)	19.5 (15.3 to 24.3)	22.2 (17.9 to 27.0)	23.5 (19.0 to 28.5)
OVARIAN CANCER
Before intervention
Correct response	15.6 (13.9 to 17.4)	13.2 (9.9 to 17.2)	23.6 (19.1 to 28.5)	11.1 (7.9 to 15.1)	13.0 (9.6 to 17.1)	17.0 (13.1 to 21.6)
Overestimation	81.6 (79.7 to 83.4)	83.7 (79.5 to 87.4)	70.7 (65.6 to 75.6)	88.2 (84.2 to 91.5)	84.3 (80.0 to 88.0)	81.1 (76.4 to 85.2)
After intervention
Correct response	52.7 (50.3 to 55.1)	44.9 (39.7 to 50.3)	60.9 (55.4 to 66.2)	53.3 (48.3 to 59.2)	44.1 (38.7 to 49.6)	61.3 (55.8 to 66.6)
Overestimation	43.5 (41.1 to 45.9)	51.1 (45.8 to 56.4)	33.4 (28.4 to 38.8)	42.7 (37.4 to 48.0)	52.4 (46.9 to 57.8)	37.2 (31.9 to 42.7)
CERVICAL CANCER
Before intervention
Correct response	6.8 (5.6 to 8.1)	6.2 (3.9 to 9.2)	11.9 (8.7 to 15.9)	3.4 (1.7 to 6.0)	5.6 (3.4 to 8.6)	6.8 (4.3 to 10.1)
Overestimation	91.8 (90.3 to 93.0)	92.1 (88.8 to 94.7)	84.8 (80.5 to 88.4)	96.6 (94.0 to 98.3)	92.6 (89.3 to 95.2)	92.9 (89.5 to 95.4)
After intervention
Correct response	33.8 (31.8 to 36.1)	27.8 (23.2 to 32.8)	40.6 (35.3 to 46.1)	35.6 (30.4 to 41.1)	26.9 (22.3 to 32.0)	38.7 (33.4 to 44.2)
Overestimation	65.6 (63.2 to 67.8)	71.3 (66.3 to 76.0)	57.6 (52.1 to 63.0)	64.4 (58.9 to 69.6)	72.5 (67.4 to 77.2)	61.3 (55.8 to 66.6)
ENDOMETRIAL CANCER
Before intervention
Correct response	12.7 (11.1 to 14.3)	10.1 (7.2 to 13.7)	19.4 (15.3 to 24.1)	9.6 (6.6 to 13.3)	10.7 (7.6 to 14.4)	13.6 (10.1 to 17.9)
Overestimation	82.3 (80.4 to 84.1)	84.8 (80.7 to 88.4)	73.7 (68.7 to 78.4)	85.1 (80.8 to 88.8)	84.6 (80.3 to 88.3)	83.0 (78.4 to 86.9)
After intervention
Correct response	49.4 (47.0 to 51.8)	43.3 (38.0 to 48.6)	61.2 (55.7 to 66.4)	52.6 (47.0 to 58.2)	35.5 (30.4 to 40.9)	55.1 (49.5 to 60.6)
Overestimation	42.8 (40.4 to 45.2)	50.0 (44.7 to 55.3)	30.4 (25.6 to 35.7)	38.1 (32.8 to 43.6)	56.8 (51.3 to 62.2)	37.8 (32.5 to 43.3)

Presented as the overall proportion of correct responses and overall proportion of overestimation per country.

*n core =women in the core age group (50–69 years) eligible for mammography screening in the five European countries.

†Correct response of age-specific cancer risk=50% margin of error of the actual age-specific cancer risk based on the population-based cancer registration dataset of the Robert Koch institute (www.krebsdaten.de).

‡Overestimation of age-specific cancer risk=>50% margin of error of the actual age-specific cancer risk based on the population-based cancer registration dataset of the Robert Koch institute (www.krebsdaten.de).

Women’s knowledge of mammography screening

Overall, 26.5% of women correctly knew that cancer screening such as mammography can result in both benefits (eg, cancer-specific mortality reduction) and harms (eg, overdiagnosis), with the highest proportion of correct responses observed among women in Germany (43.3%) and the lowest proportion among women in Italy (13.3%) (table 4). Among women in the Czech Republic, Italy and Sweden, the highest proportion incorrectly believed that mammography screening prevents breast cancer: 59.7%, 50.9% and 42.7%, respectively. For women in the UK, there was no clear difference in the proportion of women holding the correct or either of the two incorrect beliefs (table 4). Women who demonstrated accurate knowledge of their breast cancer risks were less likely to believe that mammography screening would prevent cancer than women who demonstrated incorrect knowledge (z=−5.46, p<0.001, r=0.24).

Table 4

European women’s knowledge regarding mammography screening

Knowledge on mammography screening	Percentage of responders (95% CI)
	All countries	Czech Republic	Germany	UK	Italy	Sweden
Cancer screening such as mammography…	N=1675	n=356	n=335	n=323	n=338	n=323
	n core=984	n core=221	n core=191	n core=183	n core=197	n core=192
…comes with benefits and harms
Before intervention
Correct response (all)	26.5 (24.4 to 28.7)	13.8 (10.4 to 17.8)	43.3 (37.9 to 48.8)	34.4 (29.2 to 39.8)	13.3 (9.9 to 17.4)	29.1 (24.2 to 34.4)
Correct response for core age group	26.9 (24.2 to 29.8)	14.5 (10.1 to 19.8)	46.6 (39.4 to 53.9)	36.1 (29.1 to 43.5)	11.2 (7.1 to 16.4)	29.2 (22.8 to 36.1)
After intervention
Correct response	49.5 (47.1 to 52.0)	35.7 (30.7 to 40.9)	64.5 (59.1 to 69.9)	69.7 (64.3 to 74.6)	33.4 (28.4 to 38.7)	46.1 (40.6 to 51.7)
Increase correct	23.0 (21.0 to 25.1)	21.9 (17.7 to 26.6)	21.2 (16.9 to 26.0)	35.3 (30.1 to 40.8)	20.1 (16.0 to 24.8)	17.0 (13.1 to 21.6)
…comes with benefits but no harms
Before intervention
Incorrect response (all)	30.9 (28.7 to 33.2)	27.5 (23.0 to 32.5)	28.0 (23.3 to 33.2)	35.3 (30.1 to 40.8)	35.8 (30.7 to 41.2)	28.2 (23.3 to 33.4)
Incorrect response for core age group	31.9 (29.0 to 34.9)	27.6 (21.8 to 34.0)	27.7 (21.5 to 34.7)	38.3 (31.2 to 45.7)	39.6 (32.7 to 46.8)	27.1 (20.9 to 34.0)
After intervention
Incorrect response	18.5 (16.7 to 20.5)	18.5 (14.6 to 23.0)	15.2 (11.6 to 19.5)	14.5 (10.9 to 18.9)	27.8 (23.1 to 32.9)	16.1 (12.3 to 20.6)
Reduction incorrect	12.4 (10.9 to 14.1)	9.0 (6.2 to 12.5)	12.8 (9.4 to 16.9)	20.8 (16.5 to 25.6)	8.0 (5.0 to 11.4)	12.1 (8.7 to 16.1)
… helps prevent cancer
Before intervention
Incorrect response (all)	42.6 (40.2 to 34.9)	58.7 (53.4 to 63.9)	28.7 (23.9 to 33.8)	30.3 (25.4 to 35.7)	50.9 (45.4 to 56.3)	42.7 (37.3 to 48.3)
Incorrect response for core age group	41.2 (38.1 to 44.3)	57.9 (51.1 to 64.5)	25.7 (19.6 to 32.5)	25.7 (19.5 to 32.6)	49.2 (42.1 to 56.4)	43.8 (36.6 to 51.1)
After intervention
Incorrect response (all)	31.9 (29.2 to 34.7)	45.8 (40.5 to 51.1)	20.3 (16.1 to 25.0)	15.8 (12.0 to 20.2)	38.8 (33.5 to 44.2)	37.8 (32.5 to 43.3)
Reduction incorrect	10.7 (9.2 to 12.3)	12.0 (8.9 to 15.9)	8.4 (5.4 to 11.5)	14.5 (10.9 to 18.9)	12.1 (.8 to 16.1)	4.9 (2.9 to 7.9)

Presented as the proportion of women choosing the correct and the incorrect options out of the choice set of three possible answers before and after leaflet presentation.

*n core=women in the core age group (50–69 years) eligible for mammography screening in the five European countries.

Breast cancer and screening knowledge of women in the core age group

Within each country, women in the core age group for mammography screening (50–69 years) displayed no better knowledge of their breast cancer risk than did women outside this group: 22.2% (95% CI 19.6 to 24.9) and 23.3% (21.3–25.4), respectively (table 3). Also, they showed no better understanding of the fact that mammography can result in both benefits and harms than did women outside the core age group for mammography: only 26.9% (95% CI 24.2 to 29.8) and 26.5% (24.4–28.7), respectively, knew that mammography screening has both benefits and harms (table 4).

Effect of an evidence-based patient leaflet on women’s knowledge of cancer risks and cancer screening

After being presented with the intervention leaflet, the proportion of women correctly estimating their cancer-specific risks for each of the four female cancers notably increased: 30.7%, 37.1%, 27.0% and 36.7% for breast, ovarian, cervical and endometrial cancer, respectively (table 3).

The proportion of women who overestimated their cancer risks declined by 38.7%, 38.1%, 26.2% and 39.5% for breast, ovarian, cervical and endometrial cancer, respectively (table 3). Likewise, the magnitude of overestimations decreased across countries for breast cancer from 7-fold to 3-fold (median: 100.0, range: 33.0–900.0), for ovarian cancer from 16-fold to 6-fold (median: 20.0, range: 4.0–900.0), for cervical cancer from 33-fold to 6-fold (median: 10.0, range: 3.0–950.0) and for endometrial cancer from 11-fold to 4-fold (median: 21.0, range: 4.0–950.0) (figure 1).

Figure 1

European women’s estimates of their age-specific risks of breast, ovarian, cervical and endometrial cancer before and after reading the evidence-based leaflet with standard error (marked in dark grey). The dotted line marks the accepted area of correct estimates for each of the cancer risks.

Furthermore, women’s awareness that mammography screening can result in both benefits and harms significantly increased by 17.0%–35.3% across countries (table 4). At the same time, the proportion of women holding one of the two incorrect beliefs concerning mammography screening decreased across countries by 4.9%–20.8% (table 4).

Although improvements in knowledge about female cancer risks and mammography were significant within each national sample, the actual extent of improvements varied across countries, with the largest improvements in estimates of the four female cancer risks observed in the UK (32.2%–43.0%) and Sweden (31.9%–44.3%) and the smallest in the Czech Republic (21.6%–33.3%) and Italy (21.3%–31.1%) (table 3). Women from the UK further showed the largest improvement in a correct understanding of mammography screening (35.3%), whereas that improvement in the other four countries did not significantly differ (Sweden: 17.0%, Italy: 20.1%, Germany: 21.2% and Czech Republic: 21.9%) (table 4).

Discussion

In our survey of 1675 women in five European countries, 59.2%–91.8% overestimated their age-specific risks for four female cancers by 7-fold to 33-fold. Over 70% did not know that mammography screening has both benefits and harms but instead believed that it has only benefits or can even prevent breast cancer. Those eligible for population-based mammography screening programmes and regularly invited to participate by health authorities demonstrated no better understanding of these facts. Women with incorrect knowledge of their breast cancer risk were particularly likely to believe that mammography screening can prevent the onset of breast cancer.

Where do these misunderstandings originate? Although we did not actively investigate potential reasons, findings from other studies15 24 suggest that insufficient communication of risks by health-specific sources can be influential. Few leaflets, letters of invitation to screenings and health websites use absolute statistics to explain the actual risk of cancer and the potential benefits and harms of screening.24–28 Instead, they often use relative statistics, life-time incidences, 5-year survival rates or no numbers at all, all of which contribute to women seriously overestimating their own cancer risk and the benefit of screening.29–33 Also, European health information on mammography cancer screening is often unbalanced and has been criticised by health authorities (eg, National Board of Health and Welfare in Sweden34 and Federal Joint Committee in Germany35) for insufficiently informing the public. As a consequence, the Federal Joint Committee in Germany passed a resolution in 2015 to standardise patient information on mammography screening by basing it on the guidelines for evidence-based health information; all women invited to the programme have since been given this new information.35 For other screening programmes, nationwide standardised, evidence-based information for women does not exist. Delivering adequate information is thus mainly left to gynaecologists offering screening for female cancers. However, considering that past studies found physicians to be susceptible to framing effects created by using relative as opposed to absolute risk reduction formats,36–40 have difficulty calculating the positive predictive value of tests41–44 or misunderstand screening statistics,45 46 it remains an open question as to whether women will receive the requisite information needed to make an informed choice.

From a positive point of view, our findings demonstrate that the provision of balanced, evidence-based health information substantially improves women’s knowledge of their age-specific cancer risks and their understanding of mammography screening: overestimations of their own cancer risk declined by 26.2–39.5 percentage points and the number of women who consequently knew that mammography can result in benefits and harms doubled. Taking into account the level of education (as measured by the ISCED), we observed significant improvements—although to a different extent—across all questions among women with a low, medium and high ISCED rating, suggesting that regardless of education level, women will profit from balanced health information (online supplementary table 2), and even though the national samples in our study differed in the distribution of education levels, reflecting real differences in the distribution of this characteristic in the respective country-specific base population, we observed no relevant systematic differences in knowledge of cancer risk and understanding of mammography before intervention or systematic differences in improvements of that knowledge and understanding after intervention.

Limitations

One needs to be mindful of some limitations when considering our study’s findings. First, we chose a ±50% margin of error for the age-specific cancer risks as a proxy denoting a correct estimate. Since the actual risk of breast cancer is approximately 10 times higher than the risks of the other three cancer types, the rule applied made it more likely that women’s responses were rated correct for their estimated breast cancer risk than for the other three cancer types. Second, our study did not assess whether the degree of overestimating one’s cancer risk or the improved knowledge observed after the intervention actually translate into any behavioural changes, for example, lower or higher participation rates in screening. Other studies from the USA47 found, however, that overestimating one’s own cancer risk is associated with largely overestimating the mortality reduction of cancer screening, which in turn has been found in further studies to be associated with higher participation rates.17 48 Third, the cross-sectional design of the study prevented us from assessing durability of improvements in knowledge. We thus are not able to judge whether women maintain over a longer run the improvements in knowledge we found in our study. Fourth, we cannot rule out the existence of non-respondents’ bias. Although we achieved a reasonable response rate and stratified the sample to match women’s characteristics for age and education in our sample to the general population at survey completion, we cannot exclude the likelihood that women with higher cancer risks due to close family history or a greater interest in the topic of cancer and screening were more likely to respond to our survey, which might have influenced our results and limit the generalisability of our results. However, analyses excluding women who reported a personal history of female cancer in our study did not change any of the results reported here. Fifth, we can only speculate why women from different European countries substantially varied in their knowledge on female cancer risks and mammography in the first place. A comparison of country-specific health information on mammography provided to women in these five European showed a considerable variance in standardisation (ie, women within the same country receive/d not receive identical information, information is given/not given on i. age-specific cancer prevalence, ii.benefits and harms of screening and on iii. positive/negative predictive value of test). To what extent these differences in health information explain our findings needs to be studied in greater detail in future studies.

Conclusion

Despite these limitations, our study suggests that a large proportion of women in five European countries are highly uninformed about their cancer risks and mammography screening. In these cases, informed decision making about cancer screening is not possible. From a definitive perspective, the present study shows that a correctly perceived cancer risk is positively associated with women’s expectations of cancer screening and that evidence-based information has the potential to improve women’s understanding of their cancer risks and screening facts. These findings should encourage health authorities to continue their endeavours to implement evidence-based, standardised cancer health information.