Cognitive maps as orienting schemata.

A "point-to-unseen-targets" task was used to test two theories about the nature of cognitive mapping. The hypothesis that a cognitive map is like a "picture in the head" predicts that (a) the cognitive map should have a preferred orientation and (b) all coded locations should be equally available. These predictions were confirmed in Experiments 1 and 3 when targets were cities in the northeastern United States and learning was from a map. The theory that a cognitive map is an orienting schema predicts that the cognitive map should have no preferred orientation and that targets in front of the body should be localized faster than targets behind the body. These predictions were confirmed in Experiments 1 and 2 when targets were local landmarks that had been learned via direct experience. In Experiment 3, when cities in the Northeast were targets and geographical knowledge had been acquired, in part, by traveling in the Northeast, the observed latency profiles were not as predicted by either theory of cognitive mapping. The results suggest that orienting schemata direct orientation with respect to local environments, but that orientation with respect to large geographical regions is supported by a different type of cognitive structure.