T Chambers1, A L Pearson2, J Stanley3, M Smith3, M Barr3, C Ni Mhurchu4, L Signal3. 1. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand; Department of Geography, Environment & Spatial Sciences, Michigan State University, East Lansing, MI, USA. Electronic address: tim.chambers@postgrad.otago.ac.nz. 2. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand; Department of Geography, Environment & Spatial Sciences, Michigan State University, East Lansing, MI, USA. 3. Health Promotion & Policy Research Unit, University of Otago, Wellington, New Zealand. 4. National Institute for Health Innovation, University of Auckland, Auckland, New Zealand.
Abstract
BACKGROUND AND AIM: Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing recall. This study aimed to objectively measure children's everyday exposure to alcohol marketing within supermarkets. METHOD: Children aged 11-13 (n = 167) each wore a wearable camera and GPS device for four consecutive days. Micro-spatial analyses were used to examine exposures within supermarkets. RESULTS: In alcohol retailing supermarkets (n = 30), children encountered alcohol marketing on 85% of their visits (n = 78). Alcohol marketing was frequently near everyday goods (bread and milk) or entrance/exit. CONCLUSION: Alcohol sales in supermarkets should be banned in order to protect children from alcohol marketing.
BACKGROUND AND AIM: Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing recall. This study aimed to objectively measure children's everyday exposure to alcohol marketing within supermarkets. METHOD:Children aged 11-13 (n = 167) each wore a wearable camera and GPS device for four consecutive days. Micro-spatial analyses were used to examine exposures within supermarkets. RESULTS: In alcohol retailing supermarkets (n = 30), children encountered alcohol marketing on 85% of their visits (n = 78). Alcohol marketing was frequently near everyday goods (bread and milk) or entrance/exit. CONCLUSION:Alcohol sales in supermarkets should be banned in order to protect children from alcohol marketing.
Authors: Christina McKerchar; Moira Smith; Ryan Gage; Jonathan Williman; Gillian Abel; Cameron Lacey; Cliona Ni Mhurchu; Louise Signal Journal: Nutrients Date: 2020-07-18 Impact factor: 5.717
Authors: L N Signal; J Stanley; M Smith; M B Barr; T J Chambers; J Zhou; A Duane; C Gurrin; A F Smeaton; C McKerchar; A L Pearson; J Hoek; G L S Jenkin; C Ni Mhurchu Journal: Int J Behav Nutr Phys Act Date: 2017-10-08 Impact factor: 6.457